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Noel Rajakumar PS
started a discussion
Launching a Device Intelligence tool soon!
Sense is a device intelligence and identification tool. This tool collects a comprehensive set of attributes unique to a device or browser, forming an identity that will help businesses
1. Prevent illegal bot activity
2. Fight against credential stuffing
3. Avoid losses due to account takeover and
4. Better understand user intent
Check out the link in my bio to sign up for the priority list!
Noel Rajakumar PS
started a discussion
Is device intelligence the next big thing in fraud prevention?
Fraudsters often gain access to lists of compromised login details requiring trial-and-error methods to see if they work on other platforms.
The repetitive nature of this process makes it nearly impossible to change devices with each attempt. Bad actors, therefore, try to go undetected by:
-Clearing their cache
-Switching browsers
-Using incognito mode
-Using virtual machines
-Using device...
Noel Rajakumar PS
started a discussion
Launching Sense, a device intelligence and behaviour analysis tool!
Sense is a revolutionary device based intelligence and behaviour analysis tool for enhanced fraud prevention
Why Sense?
When you connect a device, a computer or a smartphone connects to a network or the internet and tries to access a website or an app, it shares certain details of itself to enable enhanced user experience
The details can include the device's OS, browser type, IP address,...
Noel Rajakumar PS
started a discussion
How was Netflix able to detect if you're connecting to the same household wifi?!
I was talking to friend about a new product that we've been building and mentioned the Netflix use case from my previous post
He was asking me how exactly would we prevent fraudulent logins or prevent promo abuse with our new tool
This led me to explain the basics of our new tool to him.
The whole point of device/browser fingerprinting is that :
The specific combination of non-unique...
Noel Rajakumar PS
started a discussion
Has Netflix automatically logged you out of your account citing household connectivity issues?
In other words, have you received a notification from Netflix that says ‘Your device isn’t part of the Netflix Household for this account’
If yes, what was your original reaction?
Noel Rajakumar PS
started a discussion
Have you encountered this : ‘Your device isn’t part of the Netflix Household for this account’
Check out this post to see why and how Netflix was able to accomplish this and let me know if you had encountered such a situation as well
https://www.linkedin.com/posts/noel-rajakumar_storytelling-netflixhousehold-sales-activity-7254026580027457536-QlI2?utm_source=share&utm_medium=member_desktop
Noel Rajakumar PS
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I would love to connect : https://www.linkedin.com/in/noel...
Share your LinkedIn and Twitter profile let's connect! (for launch tips and daily updates)
Udayraj Parmar
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Noel Rajakumar PS
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What if there's a technique that could flag a user session based on whether or not your credentials are being mis-used? We're building a use case specific tool that could help with detecting any fraudulent activity based on the user's device activity.
Excited to get your feedback and thoughts on this!
Potential new venture? ask the community for advice
Noel Rajakumar PS
started a discussion
Is there a tool that ensures e-commerce businesses could prevent fraud in promotions/offers?
E-commerce brands tend to make the most of the festive season with offers, promotions and other discounts. This could open up a totally new market for the brand. Illegitimate users would also be on the lookout for such offers to exploit them and cause losses for the business.
If we could ensure that these offers are tokenised and custom made for each user ensuring only one usage per IP for...
Noel Rajakumar PS
left a comment
Prioritise creating value over everything. Why I say this is, communities are mostly focused on promotions rather than ensuring that every time a user visits the community, they learn something new. This is actually value and not pushing them to pay or opt for your product.
How do you create a community?
Michał Jońca
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Noel Rajakumar PS
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Let's take the device fingerprinting tool update for a fraud risk tool :
Product development happens by understand the market requirement and the need for this feature. Marketing outreach can include adding value to use cases for ex. the type of fraud that occurs in e-commerce platforms like the account takeover, credential stuffing and bonus abuse
How do you strike a balance between product development and early marketing outreach?
Hussam
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Noel Rajakumar PS
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Each set of customer persona can be put into different cohorts. These cohorts could be in the awareness, consideration, evaluation and purchases phases. The marketing efforts can be catered based on the type of content
How do you personalize marketing efforts for different customer personas?
Iron Taylor
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Noel Rajakumar PS
started a discussion
Introducing myself 👋
Hello everyone! I'm Noel, I'm from India and I'm happy to join the wonderful PH community!
I come from the world of financial fraud prevention, I love creating things and I'm deeply passionate about startups. I'm currently working on a project I truly believe in and can't wait to share with you. I'll give you just two spoilers: Device activity and fraud
It's always nice to chat about...
Noel Rajakumar PS
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It depends on the type of content. If there's a quick update that I would want to share, then instagram would be my go to place. If there's a though leadership content that I would like to post, then it would be on LinkedIn.
What are your go-to platforms for content distribution?
Bratislava Veličković
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