80% of products fail due to lack of storytelling. Here is how to fix 👇

Launch day at ProductHunt, one nerve-racking yet exciting time for any founder. Yet, the best products often fall flat because the stories behind them lack fervor and depth. As a founder, a captivating narrative around your product is your winning card. Here are a few tips to master this art of storytelling: 1. Begin your tale from inception: - Every product has a unique origin. - Whether your product idea sparked in a teahouse or at a tech conference, let your audience know. - They will appreciate and find it easier to connect with that shared life experience. 2. Present the Problem: - The best stories always have a conflict. - For you, it's the specific issue your product solves. - Explicitly state the problem and how it disrupts lives. - Make it relatable. 3. Describe the Hero’s Journey: - That's you and your team. - Explain how you crafted a solution to the previously stated problem. - This lets your audience appreciate your journey, trials, and triumphs. 4. Show don’t Tell: - Show the effectiveness of your product with real-life stories, testimonials, or data. - You’re persuading them, not merely informing them - It’s the difference between saying, “Our app saves time,” and “Samantha saved 3 hours a week using our app.” → Conclusion: End with a powerful call to action. Crafting a narrative before a ProductHunt launch isn't just marketing; it's creating a connection, a relationship. It’s giving your product a soul that resonates with your audience. The facts tell, the story sells. So, how will you tell your tale? Let me know in the comments below.