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  • 80% of products fail due to lack of storytelling. Here is how to fix 👇

    Daxeel Soni
    5 replies
    Launch day at ProductHunt, one nerve-racking yet exciting time for any founder. Yet, the best products often fall flat because the stories behind them lack fervor and depth. As a founder, a captivating narrative around your product is your winning card. Here are a few tips to master this art of storytelling: 1. Begin your tale from inception: - Every product has a unique origin. - Whether your product idea sparked in a teahouse or at a tech conference, let your audience know. - They will appreciate and find it easier to connect with that shared life experience. 2. Present the Problem: - The best stories always have a conflict. - For you, it's the specific issue your product solves. - Explicitly state the problem and how it disrupts lives. - Make it relatable. 3. Describe the Hero’s Journey: - That's you and your team. - Explain how you crafted a solution to the previously stated problem. - This lets your audience appreciate your journey, trials, and triumphs. 4. Show don’t Tell: - Show the effectiveness of your product with real-life stories, testimonials, or data. - You’re persuading them, not merely informing them - It’s the difference between saying, “Our app saves time,” and “Samantha saved 3 hours a week using our app.” → Conclusion: End with a powerful call to action. Crafting a narrative before a ProductHunt launch isn't just marketing; it's creating a connection, a relationship. It’s giving your product a soul that resonates with your audience. The facts tell, the story sells. So, how will you tell your tale? Let me know in the comments below.

    Replies

    David F
    Great points; in conjunction with storytelling, I would add education. Educate influencers on where you fit into your particular market space, why its important, and why this is such an important story for them to tell - so you develop an army of advocates to tell your story for you!
    Rohan Chaubey
    Nice pointers, Daxeel :)
    Macklin Buckler
    Storytelling is incredibly important. Without it, what ry ealldifferentiates you from your competition?
    Henry Habib
    Great insight, thanks for sharing