Any experiences with launch weeks?
flo merian
11 replies
Meow Product Hunt!
I once stumbled upon this AMA session with @Rors, head of growth at Supabase, where he details his "launch week" strategy:
> "Once every 3-4 months, [Supabase] spends a week shipping a new feature every day."
More examples:
Liveblocks launched Liveblocks Starter Kit during a launch week. So did Raycast with Raycast for Teams.
Do you have any experiences with launch weeks?
For further inspiration, I also recently started a public collection of past and upcoming launch weeks. It’s open source, feel free to contribute!
Replies
Fabian Maume@fabian_maume
Warmup Inbox
It can be a nice way to keep on collecting upvotes for your product during the week. However you cannot make on product hunt per day: you need to wait 6 months in order to relaunch a product.
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Launching soon!
@fabian_maume thanks, Fabian.
> you cannot make on product hunt per day: you need to wait 6 months in order to relaunch a product.
for the record, it depends. take Superhuman. the team launched twice this month:
- - Superhuman AI on July 19
- - Superhuman for Android on July 27
Warmup Inbox
@fmerian Those are not the same products.
https://www.producthunt.com/post... was launch as a standalone product. You can see that it isn't listed on the product hub of SuperHuman: https://www.producthunt.com/prod...
Product hunt defines a product as one URL. You can launch micro product hosted on a subpage of your main domain. This allows you to bypass the 6 months cool down. However those product won't appear on product hub and the follower of your product hub won't get notification about the launch.
Launching soon!
@fabian_maume fyi you can find the Superhuman for Android launch page listed in the Superhuman product hub: select `all` (Superhuman for Android wasn't featured).
thanks!
Interesting concept
Wow that's actually a really interesting topic. Thanks for bringing it to my attention will definitely implement something like Launch Weeks after launching.
On the same note, I am actually launching right now and was wondering if you are willing to support each other? I would appreciate it a lot (https://www.producthunt.com/post...)
Launching soon!
I myself am a fan of Supabase. This marketing strategy is very engaging, and have been eagerly awaiting each launch since the first one. I am also looking forward to Launch Week 8 this August.
Launching soon!
@chrisciokler likewise! off-topic -- did you get your ticket already?
