Do founders also have to be influencers?
Josh
15 replies
It seems like there a growing trend where founders need a digital presence or become influencers to successfully sell their products? Is this a real trend or just the newest form of inbound marketing?
Replies
My3 Murthy@my3_murthy
I don't know about being an influencer- but being open & sharing your journey adds dynamism to the product you are building. It adds a human touch to it.
I don't see the harm in that
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@my3_murthy Yea definitely no harm, I think a lot of founders are trying to leverage content creation to help them build audiences and sell into them
It's a great way to test organic PMF. It doesn't scale much beyond that 😸
@sentry_co Yea fair enough ahaha
Dont have to, but happy they do, when they start and see the first results.
I think founders don’t need to be influencers if they’re genuinely passionate about their product. Authenticity can win over customers just as effectively
@dipmala_kumari I would just consider it more from a distribution perspective
Being an influencer can help with marketing, but it’s not the only way. Founders can use other strategies to get their product noticed
@faijan_ansari2 What would you suggest?
No but of course it will help a lot towards marketing
Launching soon!
I believe we have to be our own evangelist first to get the story out.
I think to a degree the founder is and will be the main driver for adoption and growth at the early stages of the startup. From that lense I have to agree that to some level a founder will have to be an influencer.
Hey, it's like the tech world's version of needing a superpower! While it can help founders stand out in a crowded digital space, it's not essential. Think of it as the sprinkles on the startup cupcake - delightful, but not the main ingredient!