Do founders benefit more from a personal brand than those without one?

Not really. Personal brand is overrated. Take Apple with its recent PH launch for example. They didn’t even make it to top 3.

Founders with a personal brand do have some advantages as it can help build trust, attract attention, and make networking easier. But it’s not everything.

it depends on the industry and context. In some cases, a personal brand can significantly boost a founder's visibility and influence, but it’s not always necessary if the product or service speaks for itself.

Not always, but it can be a huge advantage. A strong personal brand can differentiate a founder in a crowded market and make them a more compelling for potential clients and investors

a personal brand can be very beneficial. It can make it easier to get media coverage, attract talent, and build a loyal customer base who feel connected to the founder’s story and vision.

Well, a lot of founders are just too busy to focus on personal branding. Even if they do, the content often comes from an in-house team or some personal brand agency, which kills the authenticity since everything is strategically planned. On the other hand, agency owners like Neil Patel, Gary Vee, Ankur Warikoo, etc., have built their entire empires with the foundation of personal branding. So, the benefit is very subjective, depending on the industry and the individuals involved.

I think it matters more if you're like a consulting one-man shop or you're writing a book. I don't think it matters as much in tech.

Yes, founders with a personal brand often benefit more because it helps build trust, attract opportunities, and establish authority in their industry. A strong personal brand can also differentiate them from competitors and create a loyal network of followers or customers. That's my opinion 🙌 What do you think Nupur?

Yes. I think it could make it easier to attract investors and customers

I think so. 1/ People want to connect with a person more than a 'company' so you'll get more organic reach and engagement on any social posting 2/ Personal brands can be used properly to 'build in public' and get feedback or support as you go along. An interview I did (https://indiemarketingplays.com/...) on this really opened my eyes. It's more than just posting updates, it's about involving people in the process

I think there is definitely value in having an established personal brand. It helps with establishing trust and building familiarity. One of the homies told me, even if they are not a direct customer, if your people support you and get excited by you, then they will champion what you do.

I believe they can in this day and age.