Do founders benefit more from a personal brand than those without one?

Question

Anbang Xu · Accepted Answer

Absolutely, a strong personal brand can be a game-changer for founders. It not only enhances credibility and attracts potential investors or partners, but also helps in building a loyal customer base and opening doors to new opportunities that might otherwise remain closed.

Alexander Galitsky · Answer

Not really. Personal brand is overrated. Take Apple with its recent PH launch for example. They didn’t even make it to top 3.

Benjamin Boman · Answer

I think so. 1/ People want to connect with a person more than a 'company' so you'll get more organic reach and engagement on any social posting 2/ Personal brands can be used properly to 'build in public' and get feedback or support as you go along. An interview I did (https://indiemarketingplays.com/...) on this really opened my eyes. It's more than just posting updates, it's about involving people in the process

Han Kim · Answer

I think it matters more if you're like a consulting one-man shop or you're writing a book. I don't think it matters as much in tech.

Angela Ni · Answer

Yes. I think it could make it easier to attract investors and customers

Answer

a personal brand can be very beneficial. It can make it easier to get media coverage, attract talent, and build a loyal customer base who feel connected to the founder’s story and vision.

Answer

Not always, but it can be a huge advantage. A strong personal brand can differentiate a founder in  a crowded  market and make them a more compelling  for potential clients and investors

Michael Westbrooks II · Answer

I think there is definitely value in having an established personal brand. It helps with establishing trust and building familiarity.

One of the homies told me, even if they are not a direct customer, if your people support you and get excited by you, then they will champion what you do.

Bilal Asif · Answer

Founders with a personal brand do have some advantages as it can help build trust, attract attention, and make networking easier. But it’s not everything.

Nupur Tevatiya · Answer

@vaibhavdwivedi I totally agree as I have seen this in reality.

Ritesh Jha · Answer

Well, a lot of founders are just too busy to focus on personal branding. Even if they do, the content often comes from an in-house team or some personal brand agency, which kills the authenticity since everything is strategically planned. On the other hand, agency owners like Neil Patel, Gary Vee, Ankur Warikoo, etc., have built their entire empires with the foundation of personal branding. So, the benefit is very subjective, depending on the industry and the individuals involved.

Vaibhav · Answer

I believe they can in this day and age.

Ethan Samuel Bennett · Answer

Depends on the founder and industry. A great product beats a big personal brand any day. But in today's social media era, having a visible personal brand can def open doors. Folks with influence get easier access to press, deals, talent. Just gotta keep it real and not let it go to your head, ya know?

Answer

it depends on the industry  and context. In some cases, a personal brand can significantly boost a founder's visibility and influence, but it’s not always necessary if the product or  service speaks for itself.

Do founders benefit more from a personal brand than those without one?

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