Do you use the hooked model in your product?

Question

Platforms like Tinder and Instagram are prime examples of how they've nailed using the "hooked" model to keep users coming back for more. This model, laid out by Nir Eyal, breaks down into four key parts: trigger, reward, investment, and variability. Take Tinder, for instance. When a user gets a ping (trigger) about a new message, it pushes them to open the app, where they can get the reward of an engaging chat with a potential match. Then, to solidify their bond with the app, users invest their time and emotional energy by replying to messages or checking out other profiles.

So, what's your secret sauce for building that strong connection between your customers and your product?

Vlad Goncharov · Accepted Answer

We working on our product in reverse to hooks model. We working on the financial service and want to provide a passive experience. The less our users spend time on our platform, the better. I believe financial solutions must work on the background, do not eat people's time and hook them.

Yuki · Answer

found this informative! crazy how pavlovian we are by nature

Ramit Koul · Answer

I just finished reading that book (it is one of the best reads) and now, will be trying to observe the patterns that I can use in my product.

Trader BinQosim · Answer

Networking has transformed our hiring strategy. We reach out on platforms like LinkedIn but also at tech meetups, and even hackathons. Creating relationships ahead of time helps us when positions open. Also, never underestimate the power of an employee referral program!

Artem Bukharin · Answer

@ramitkoul It's a great book! It's a bit hard to find good ways how to hook people especially for products with hard onboarding process

Do you use the hooked model in your product?

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