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  • Do you use the hooked model in your product?

    Artem Bukharin
    3 replies
    Platforms like Tinder and Instagram are prime examples of how they've nailed using the "hooked" model to keep users coming back for more. This model, laid out by Nir Eyal, breaks down into four key parts: trigger, reward, investment, and variability. Take Tinder, for instance. When a user gets a ping (trigger) about a new message, it pushes them to open the app, where they can get the reward of an engaging chat with a potential match. Then, to solidify their bond with the app, users invest their time and emotional energy by replying to messages or checking out other profiles. So, what's your secret sauce for building that strong connection between your customers and your product?

    Replies

    Ramit Koul
    I just finished reading that book (it is one of the best reads) and now, will be trying to observe the patterns that I can use in my product.
    Artem Bukharin
    @ramitkoul It's a great book! It's a bit hard to find good ways how to hook people especially for products with hard onboarding process
    Yuki
    found this informative! crazy how pavlovian we are by nature