Don't sell features, sell the dream of life after your product

Doug Hudiburg
3 replies
Hey there, just a quick reminder! People are not shopping for features. 😊 They're after answers to their problems. So, ditch the feature-based sell and start selling dreams. Paint a picture of what life could look like with your offer. Be the key to solving their puzzles. You got this! 💪

Replies

Doug Hudiburg
Never hurts to re-focus on what matters in sales messaging.
Igor Lysenko
I agree with your expression.