Focus Strategy or Broad Strategy?

Question

This contrasts targeting a specific niche market with tailored offerings (focus strategy) versus catering to a wide audience with a broad range of products or services (broad strategy)

which is more effective?

Hassan Sajjad · Accepted Answer

Focus strategy is advantages, but isn’t it risky to put all your eggs in one basket? Broad strategy might offer more stability, especially in unpredictable markets.

Bella Stone · Answer

I think a focus strategy can be more effective, especially for smaller businesses. Tailoring offerings to a niche often builds loyalty and creates a stronger value proposition.  @kilopolki

Penelope Rivera · Answer

I think it depends on the stage of business.

Justin West · Answer

I feel that a broad strategy can be really effective in industries where customer preferences vary a lot. It allows you to reach different segments and expand market share. @kilopolki

Charlotte Anne · Answer

For me, a focus strategy has been more effective.

Ayokunle Adelaja · Answer

@kilopolki Niche marketing and tailored offerings can be highly rewarding and launch one into a blue ocean if well executed. Competition is less when properly niched.

Nick from FirstHR · Answer

Focus always win.

Pragadeesh Natarajan · Answer

Gradually shift from a narrowly focused strategy to a broader one as the startup reaches the growth stage and scales further.

Answer

I’ve always believed that focus strategy wins in the long run. When you specialize, you become the go-to solution for that specific audience, which builds trust and credibility.

Answer

I’m curious doesn’t the effectiveness depend on the competition? A focus strategy could dominate in a less crowded niche, while a broad approach might be better in a highly competitive space.

Answer

I really depends upon where business stands. A focused strategy works well early on, but a broader approach makes sense once you’ve built a solid foundation.

Answer

For me, broad strategy works better. It allows you to diversify and reach a wider audience, which can reduce risk if one segment underperforms.

Susan Brown · Answer

Focus or broad, it all comes down to execution, isn't it?

Katerina Dedyulya · Answer

focus for startup for sure. otherwise you waste so so much energy and time

Focus Strategy or Broad Strategy?

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