How can I create an interactive demo for launching, and what benefits can it bring me?

JaredL
6 replies
Tidyread is launching today, and a lot of friends, including the curious Nika, asked me how I made the first slide an interactive demo. Initially, I didn’t plan to use it, but my team suggested that it might help boost conversions by allowing people to quickly experience the core features of the product. So, I decided to give it a try. There are several tools to choose from, and I used Arcade (https://arcade.software). Surprisingly, it only took me half an hour to create it, including all the materials preparation time. Here are three key points I’d like to share: 1. Focus on the Core Process: Only include the essential flow in your interactive demo. Remove parts like the product landing page and login. Allow your potential users to experience the core value of your product as quickly as possible! 2. Title Your Demo Wisely: On Product Hunt, users can't see how many steps are in the demo. If you don't give them a heads-up, they might think it's a waste of time and leave. So I named it "Five Steps through Tidyread." 3. Conversion Impact: What's the actual difference in conversion rates with and without an interactive demo? I'm not sure, but today over 10 people gave me feedback saying they liked our demo and that it helped them quickly understand the product. So, I believe it definitely helps, as long as you follow the first two principles. Here’s Tidyread's interactive demo: https://www.producthunt.com/posts/tidyread

Replies

JaredL
@busmark_w_nika anwser about interactive demo is here 😉
Share
Jack Michalak
I agree this seems like a good way to show the value of your product. I wish we had a more rigorous way of concluding how much value including an interactive demo like this adds. Do you know how customizable the demos Arcade creates are? Or is it just clicking on things to unpause the video?
Share
JaredL
@jack_michalak You can insert videos in between. There are also some other customization features, like chapters, but I haven't tried those haha.
Share
Jack Michalak
@jaredl Great, thank you. I'm currently focused on product work but I'll have to check this out more thoroughly before our upcoming launch.
Share
JaredL
@jack_michalak Notified! Best wishes!
Trevon Gleeson
Trick learned. How did you find out about this product? In PH?
Share