How do you arrange user interviews with loyal users?

Question

In a situation where we're not collecting users' email addresses or personal information during product sign-up, how can we arrange user interviews with loyal users?

David Grunwald · Accepted Answer

Reach out directly via email or app notifications to set up a time that works for them.

Answer

Use a scheduling tool to let them choose a convenient time and ensure it’s straightforward for both sides.

Lucy Rolff · Answer

We usually reach out to our loyal users via email and offer them an incentive like a discount or gift card for their time.

Answer

I find that scheduling user interviews works best when we use a simple survey to identify who’s interested, then we follow up with calendar invites.

Monique Lonardi · Answer

Offering in-app invitations or incentives to participate, with a seamless and voluntary opt-in process

Kelly Kim · Answer

@da_vid_grunwald App notifications seem like a good method too. I'll need to carefully consider the wording to get user's interest. Thank you! 😊

Emily Grace Thompson · Answer

Maybe try looking at your most active users or those with the longest streaks using your product daily. Reach out via an in-app message or notification asking if they'd be willing to chat and provide feedback to help improve the product. Offer an incentive like a gift card or extra premium features. No emails needed!

Kelly Kim · Answer

@dinda_nancy I was wondering how best to make contact before the scheduling stage. Btw, scheduling tool can save time significantly! Thanks for the recommendation. 🤗

Kelly Kim · Answer

@lucy_rolff Giving an incentive sounds great! We don't collect user's email address, but we can send push notifications. Thank you! 🥰

Kelly Kim · Answer

@blondelle_pai Adding a survey within the app to gather information from people interested in interviews and then scheduling them seems like a good method too! Thanks for the suggestion. ✨

Kelly Kim · Answer

@monique_lonardi That's a really good idea!✨ Thank you for your suggestion. My should should look for ways to increase participation without compromising the user experience.

Answer

We set up user interviews by contacting our most active users on social media, asking if they’d like to share their feedback and experiences with us.

How do you arrange user interviews with loyal users?

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