How do you track competitor activity without spending too much time?

We do #1 already. Social listening is something we would want to explore. thanks for sharing.

1️⃣ Google Alerts (Free) Set up Google Alerts for your competitors’ names, product names, or relevant keywords. You’ll get notifications whenever they’re mentioned online, saving you from constant manual searches. 2️⃣ Social Media Monitoring Tools Hootsuite or Buffer: Use their listening features to track competitor mentions, hashtags, or campaigns on platforms like Twitter, LinkedIn, and Instagram. TweetDeck: Great for real-time monitoring of competitors’ Twitter activity. 3️⃣ Website Monitoring Visualping or ChangeTower: Track updates on competitors’ websites, like new products, blog posts, or pricing changes. BuiltWith: Check what tools or technologies competitors are using on their sites. 4️⃣ Competitor Email Sign-Ups Subscribe to your competitors’ newsletters. It’s one of the easiest ways to keep tabs on their promotions, content, and updates directly in your inbox. 5️⃣ SEO Tools SEMrush or Ahrefs: Analyze competitors’ backlinks, keywords, and content strategies without spending hours. SimilarWeb: Check their website traffic sources and audience demographics for free insights. 6️⃣ LinkedIn Follow their company pages and key employees. This way, you can stay updated on new hires, partnerships, or product announcements.

We use Google Alerts to track specific keywords related to our competitors. It sends a daily digest of new web pages, articles, or press releases that match your keywords. You can also set up a Slack integration to get real-time notifications. Pretty handy for keeping tabs without a big time investment.

Use social listening tools to monitor your competitors' activities and get alerts on key developments. A few good ones are Mention, Brandwatch, and Sprout Social. They can track things like competitors' social posts, web/news mentions, and overall share of voice to keep you in the loop without having to manually check all the time.

I use Google Alerts to track competitor mentions and news. Set up alerts for their brand, product names, and key people. Also monitor their social media accounts and newsletters if possible. Gives a good pulse without much effort once the initial setup is done.