I agree with all the points you mention - it's the branding that gets noticed first! Additionally, I would like to point out that it also helps in getting confidence in your product and as a result lead to more efforts toward the product.

Agreed - I do have to say it's subjective, but if a company looks modern, professional, as few errors in their marketing pages (typo's etc) as possible, it definitely helps credibility. Testimonials also help. Whereas older, outdated websites tend to make me think twice before subscribing to a service for example. Might be overcautious, but if the frontend doesn't look right, what does the "backend" look like? Is it safe?

To stand out with your creatives and brand identity is extremely important. If you would just compare the website homepage for a few saas companies by just removing their logo and the name, the designs used looks awfully similar. With a great design and user experience, saas companies gets a chance to stand out in this crowd.

It is widely acknowledged that graphic design plays an essential role in the success of any SaaS marketing campaign. A well-designed website, social media presence, and advertising materials can have a significant impact on customer engagement and conversion rates. In the digital age, where people are inundated with information, visual appeal is critical to capturing and retaining the attention of potential customers. Effective graphic design can help businesses to communicate their message more clearly, create a memorable brand identity, and stand out from the competition. I have personal experience about that i have business of matress and i start trend on twitter " #night sleep mattress" and do some seo create busitifull designe website and it boosted my trafic on my website

In the SaaS industry, good graphic design can enhance a brand's credibility by conveying professionalism, attention to detail, and a positive user experience. This helps the brand stand out and differentiate itself from competitors.

It depends on what you are building and who your core customer will be. At Modyfi we are targeting Designers, so if our website is not on point, then they are not going to try the app.