• Subscribe
  • How I Saved $7,000 on Twitter Ads. Guide:

    Igor Den
    5 replies
    Hi! I actively promote my project (M1-project.com) on Twitter. In 2 months I ordered advertising for $15,000, of which I paid only $8,000. It’s worth clarifying that I would spend 15k if I paid what the influencers are asking. Instead, I bargain and offer my terms. The approaches I use to reduce prices: 1) I prepare promotional material (thread) myself. I would like to emphasize that we will fully prepare the advertising material and the influencer will only need to copy and publish it. Pros: + easy money for an influencer + we control the quality of promotional materials Minuses: - expenditure of resources on the creation of promotional materials Example: https://yourimageshare.com/ib/HCQotr1CS7 (first try $700) https://yourimageshare.com/ib/UY2McY5ggZ (second try $200) 2) I position myself as a regular customer. Another good argument in favor of a discount is that we are actively advertised and will be regular customers. I often post examples of past threads posted by other influencers as evidence. 3) I build long-term relationships. The more we have already ordered advertising from an influencer, the more loyal he will be. I reduced the price from $500 to $200 from a quality influencer. The discounts came in 3 stages: $400, $300, $200. Example: https://yourimageshare.com/ib/uLiKdrlUg7 (starting price $250) https://yourimageshare.com/ib/5wutetpdDO (next ad placement for $125) 4) I don’t criticize. I'm not criticizing the influencer's reach or audience. This will only raise questions “if I have a bad audience, why do you want to order advertising?” 5) I give them time to think. Sometimes the bargaining is simple (the influencer agrees immediately). Example: https://yourimageshare.com/ib/CrsLNJDSnN (discount from $250 to $100 for 1 message) Sometimes it’s worth leaving the influencer for a while and writing to him again with a proposal. If the influencer stands his ground, we write “I’ll go and discuss it with the team” and come back again. You can always count on discounts for long-term work (point 3). Example: https://yourimageshare.com/ib/TpDKQHJzDM (starting price $250) https://yourimageshare.com/ib/prgu2pfg3o (posted for $100 a month later) If you are interested, I will post more similar materials on my pages. Let's get in touch :) https://twitter.com/IgorDen13 https://www.linkedin.com/in/igor1313/ And the best thanks: comment here :)

    Replies

    Sam DRISSI
    hey @igor_den super useful, thank you for sharing!
    Share
    Swayam
    Thank you for sharing
    Share