How I Saved $7,000 on Twitter Ads. Guide:
Igor Den
5 replies
Hi!
I actively promote my project (M1-project.com) on Twitter. In 2 months I ordered advertising for $15,000, of which I paid only $8,000.
It’s worth clarifying that I would spend 15k if I paid what the influencers are asking. Instead, I bargain and offer my terms.
The approaches I use to reduce prices:
1) I prepare promotional material (thread) myself.
I would like to emphasize that we will fully prepare the advertising material and the influencer will only need to copy and publish it.
Pros:
+ easy money for an influencer
+ we control the quality of promotional materials
Minuses:
- expenditure of resources on the creation of promotional materials
Example:
https://yourimageshare.com/ib/HCQotr1CS7 (first try $700)
https://yourimageshare.com/ib/UY2McY5ggZ (second try $200)
2) I position myself as a regular customer.
Another good argument in favor of a discount is that we are actively advertised and will be regular customers. I often post examples of past threads posted by other influencers as evidence.
3) I build long-term relationships.
The more we have already ordered advertising from an influencer, the more loyal he will be. I reduced the price from $500 to $200 from a quality influencer. The discounts came in 3 stages: $400, $300, $200.
Example:
https://yourimageshare.com/ib/uLiKdrlUg7 (starting price $250)
https://yourimageshare.com/ib/5wutetpdDO (next ad placement for $125)
4) I don’t criticize.
I'm not criticizing the influencer's reach or audience. This will only raise questions “if I have a bad audience, why do you want to order advertising?”
5) I give them time to think.
Sometimes the bargaining is simple (the influencer agrees immediately).
Example: https://yourimageshare.com/ib/CrsLNJDSnN (discount from $250 to $100 for 1 message)
Sometimes it’s worth leaving the influencer for a while and writing to him again with a proposal.
If the influencer stands his ground, we write “I’ll go and discuss it with the team” and come back again. You can always count on discounts for long-term work (point 3).
Example:
https://yourimageshare.com/ib/TpDKQHJzDM (starting price $250)
https://yourimageshare.com/ib/prgu2pfg3o (posted for $100 a month later)
If you are interested, I will post more similar materials on my pages. Let's get in touch :)
https://twitter.com/IgorDen13
https://www.linkedin.com/in/igor1313/
And the best thanks: comment here :)
Replies
Sam DRISSI@sam_drissi
hey @igor_den super useful, thank you for sharing!
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Thank you for sharing