How important is SEO for product landing pages?
Ashit Vora
2 replies
SEO is always talked about, but sometimes I wonder how critical it is for product landing pages. I've been working on optimizing Draftly's landing page—how much focus do you put on SEO for your product pages?
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Mazaher Muraj@mazahermuraj
Its really important. Not just to be found and indexed by Google and other crawlers, but to make sure your product if web based is fast and accessible. I just finished building my product - Timelogga (launching soon!) and I spent a third of my time on the landing page
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SEO is crucial, not only for your landing page but for your website and product as a whole.
It's essential to choose the right SEO strategy. For you, I recommend optimizing your landing page, but not dedicating excessive resources to it. Your main keyword is highly competitive and has limited search volume, so for a new product, it may not be the best investment to focus on solely.
Instead, I suggest looking for keywords with higher search volume and lower competition. These could be targeted in blog articles, landing pages for each product feature, etc.