How important is SEO for product landing pages?

Question

SEO is always talked about, but sometimes I wonder how critical it is for product landing pages. I've been working on optimizing Draftly's landing page—how much focus do you put on SEO for your product pages?

Lindsay Davis · Accepted Answer

SEO is crucial, not only for your landing page but for your website and product as a whole.

It's essential to choose the right SEO strategy. For you, I recommend optimizing your landing page, but not dedicating excessive resources to it. Your main keyword is highly competitive and has limited search volume, so for a new product, it may not be the best investment to focus on solely.

Instead, I suggest looking for keywords with higher search volume and lower competition. These could be targeted in blog articles, landing pages for each product feature, etc.

Mazaher Muraj · Answer

Its really important. Not just to be found and indexed by Google and other crawlers, but to make sure your product if web based is fast and accessible. I just finished building my product - Timelogga (launching soon!) and I spent a third of my time on the landing page

pallavi chauhan · Answer

SEO is crucial for product landing pages because it directly impacts visibility and traffic. When optimized properly, these pages can rank higher in search engine results, making it easier for potential customers to find your products. Good SEO practices, like using relevant keywords, optimizing meta tags, and improving site speed, enhance user experience and drive organic traffic. If your landing pages are not optimized, you might miss out on valuable traffic and conversions, making it harder to compete in the market. To learn more about effective SEO strategies, consider taking a course at Uncodemy, which can equip you with the skills needed to enhance your product landing pages.

How important is SEO for product landing pages?

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