How important is SEO for product landing pages?

Ashit Vora
3 replies
SEO is always talked about, but sometimes I wonder how critical it is for product landing pages. I've been working on optimizing Draftly's landing page—how much focus do you put on SEO for your product pages?

Replies

Mazaher Muraj
Its really important. Not just to be found and indexed by Google and other crawlers, but to make sure your product if web based is fast and accessible. I just finished building my product - Timelogga (launching soon!) and I spent a third of my time on the landing page
Lindsay Davis
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Icons8
Launching soon!
SEO is crucial, not only for your landing page but for your website and product as a whole. It's essential to choose the right SEO strategy. For you, I recommend optimizing your landing page, but not dedicating excessive resources to it. Your main keyword is highly competitive and has limited search volume, so for a new product, it may not be the best investment to focus on solely. Instead, I suggest looking for keywords with higher search volume and lower competition. These could be targeted in blog articles, landing pages for each product feature, etc.
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Gurkaran Singh
Oh, SEO for product landing pages? Let's just say, if you want your page to be found in the vast ocean of the internet, it's pretty crucial. Just like "Her Ideal Match" wouldn't be effective if it wasn't seen by the right audience, your product page needs that SEO love to shine. So, I'd give it some serious attention!