How often do you follow up with a prospect before giving up?

Question

Nathan Covey · Accepted Answer

Depends on how good the prospect is.

If it is a customer that would be a HUGE win for my business, I am willing to keep trying a lot longer

Marc-Oliver Gewaltig · Answer

As a common target, I hate marketers that are as persistent as horse flies

ROHITASH SINHA · Answer

It would be highly dependent on the potential of the customer and would also need to understand the escalation metric in their organisation before giving it a shot.

Griffin Rhys Donovan · Answer

I usually follow up 2-3 times over a couple weeks before moving on. If it's a really promising prospect, I might keep trying every few weeks for a couple months. Persistence can pay off with the big fish! But at some point ya gotta know when to cut bait. 🎣

Answer

I think it depends on the prospect and the potential value of their business. If it's a 🦄 unicorn client that could be a game changer, I'm willing to follow up 5-6+ times over a few months. For a typical good prospect, I usually follow up 2-3 times over 2-4 weeks before moving on. The key is spacing out the follow-ups and mixing up the medium - email, phone, LinkedIn, etc. If they're not responding at all after 3 varied attempts, they're probably not interested at this time. Hope this helps! Let me know your follow up strategy.

Answer

The frequency of follow-ups with a prospect can vary based on the industry, sales cycle, and individual circumstances

How often do you follow up with a prospect before giving up?

Replies