How often do you follow up with a prospect before giving up?

Depends on how good the prospect is. If it is a customer that would be a HUGE win for my business, I am willing to keep trying a lot longer

As a common target, I hate marketers that are as persistent as horse flies

I usually follow up 2-3 times over a couple weeks before moving on. If it's a really promising prospect, I might keep trying every few weeks for a couple months. Persistence can pay off with the big fish! But at some point ya gotta know when to cut bait. 🎣

I think it depends on the prospect and the potential value of their business. If it's a 🦄 unicorn client that could be a game changer, I'm willing to follow up 5-6+ times over a few months. For a typical good prospect, I usually follow up 2-3 times over 2-4 weeks before moving on. The key is spacing out the follow-ups and mixing up the medium - email, phone, LinkedIn, etc. If they're not responding at all after 3 varied attempts, they're probably not interested at this time. Hope this helps! Let me know your follow up strategy.

It would be highly dependent on the potential of the customer and would also need to understand the escalation metric in their organisation before giving it a shot.