What are effective, budget-friendly marketing strategies for B2B products?
yash
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Weiru (Launching Vizard now)💜@weiruye
How expensive is your product and what's the size of your B2B clients? If your product is high value & long sales cycle, you could try with outbound to get some early traction.
Another great strategy is founder personal branding - build your brand on Linkedin or even TikTok (I've seen a lot of agencies using these channels with success). Go video first and get your eyeballs. BTW - you can check out Vizard for social clip generation. We're launching soon! https://www.producthunt.com/prod...
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@weiruye Indeed, the product I offer is a valuable yearly subscription with a compact contract. Additionally, I am developing a product in the B2B HrTech sector, which you can find at https://www.producthunt.com/prod.... While leveraging the power of the LinkedIn brand could be beneficial, it might require a considerable amount of time before substantial value is realized.
BTW i subscribed your product congrats ...
@weiruye Indeed, the product I offer is a valuable yearly subscription with a compact contract. Additionally, I am developing a product in the B2B HrTech sector, which you can find at https://www.producthunt.com/prod.... While leveraging the power of the LinkedIn brand could be beneficial, it might require a considerable amount of time before substantial value is realized. What you think
BTW i subscribed your product congrats
Effective, budget-friendly marketing strategies for B2B products include leveraging social media platforms like LinkedIn for targeted advertising, nurturing relationships via email marketing, optimizing your website for SEO to increase organic traffic, hosting webinars or online workshops to demonstrate product value, and employing a referral program to incentivize existing customers to bring in new ones.
@scottjames_007 I have by now tried referral one, SEO one did not worked out much as my product in B2B HR Tech space
Effective, budget-friendly marketing strategies for B2B products include content marketing, social media marketing, and email marketing. Creating valuable content, leveraging social media platforms to engage with the target audience, and maintaining targeted email campaigns can help B2B companies reach and connect with potential clients while staying cost-efficient.
I write only my product: I use content marketing, create blog posts that show how Vstorm's Generative AI and Python web development solutions are successfully empowering startups and SMBs through AI service partnerships. I use LinkedIn, share my experience in publications and participate in B2B focused groups to gain the trust of partners.💪
https://vstorm.co/about-us/
Content Marketing: Regular, quality blog posts can be a game changer. SEO is your friend.
LinkedIn Networking: Engage with the community, join relevant groups, and post insightful content.
@harris_evelyn13 Does SEO work good for targeting to B2B customers ?
Depending on the product, affiliate/partnership marketing is a great budget friendly option that can have incredible upside. Find those that have the audience for your product and figure out how you can work with them to put your product in front of their audience.
There are many ways this can be structured. You can even work out cross promotional deals too, so it isn't just one sided.
Apollo is the most affordable yet very effective solution
@yash_gandhi4 Apollo is a tool used for email marketing. Using this tool you can also filter out your Ideal customer persona from their database and use this list to target the leads on various channels. It's also an affordable solution
SEO, content, social media.
The most effective, budget friendly marketing strategy is to send personalized cold email and doing cold LinkedIn outreaches. But the keyword here is "Personalization." Research a bit about your audience, what they do and what are something they like and personalize it accordingly.
Remember, an average business person receives 10+ cold emails per day. And guess what they do, they reply to those which are hyper-personalized and catered around them. So, make sure you send personalized texts whether on LinkedIn or via cold email.
Fusionly helps you do just that. It helps you personalize your outreach process and makes the entire personalization journey seamless.
Many good suggestions thrown out already so much of this I believe is covered.
I too personally believe that quality content and affiliate marketing can yield solid results with few investments but requires lots of effort as you need to set up an affiliate marketing scheme working automatically as well as provide the right content from the start.