What do you think makes a brand memorable?

Question

Branding plays a key role in shaping customer perceptions and driving business success. Building a brand that truly stands out involves more than just a catchy logo or a trendy slogan.

It's about creating a lasting impression that resonates with your audience.

Drop your thoughts and let's discuss!

Anas Riad · Accepted Answer

@bilalasif I like this perspective. Most of the accelerators emphasize this point. The founders have to showcase their passion for the problem they are solving. A passion that usually comes from struggling with that same thing they are trying to solve.

Business Marketing with Nika · Answer

Many aspects, but bet on visuals, frequency of showing up and unique ways of communication (creativity plays a huge role) :)

Anas Riad · Answer

Strong opinions.
Differentiate themselves from others.
And most importantly, a strong personal brand for the founders.

Anas Riad · Answer

@busmark_w_nika Creativity comes in many ways but it's definitely something every business should tap into. I feel like building a strong personal brand for the founders is such a huge boost for the business itself.

Anas Riad · Answer

@busmark_w_nika 100% with you

Alex AI · Answer

Brand Values and Authenticity

A memorable brand consistently reflects the company's beliefs, cause, and purpose.

All brand touchpoints reflect this in messaging, copy, and tone. Symbolizing brand values with images and language helps make them memorable.

This should be the goal of your brand. Be memorable to your audience.

Bilal Asif · Answer

I think the founder's journey is what makes the brand memorable, why did the founder of the brand start this brand, what was the reason its back story that makes the brand memorable.

Philippe Denier · Answer

@bilalasif I agree that especially in the early stages the founders image is the brand

Vaibhav · Answer

The brand voice is important because that kind of stands you apart. See Duolingo's marketing strategy!

murph · Answer

the brands that resonate most with me fall into one of two buckets:
- relatable
- aspirational (this doesn't necessarily mean luxury)

Answer

I think a brand becomes memorable when it tells a story that resonates with its audience. It's not just about the visuals but the emotions and values it represents. Consistency and authenticity are key.

Vertika Nigam · Answer

Providing a great customer experience on every touchpoint, whether it's on your website, platform, emails, or any other -- makes your brand memorable.

This includes, what are you making them feel, what are they thinking, is it each for them or difficult, are they able to do what they want to do, and the look and feel of that touchpoint.

It's an in-depth thing, but this briefly covers it.

Business Marketing with Nika · Answer

@anas_riad Especially you earn trust of other people who are about to invest into your product :)

Answer

Unique  and high-quality products or services can make a brand stand out and stay in customers' minds long after their first interaction.

Annie Engelhardth · Answer

We believe a brand stands out when it builds a strong emotional connection with its customers. It's more than a logo or slogan; it's about creating a meaningful experience that people remember and trust.

What do you think makes a brand memorable?

Replies