What kind of insights matter to you in your user or customer research data?
Odun Odubanjo
5 replies
Hey PH community 👋🏽
Curious to know what kind of insights matter to product people (PMs, designers, researchers, marketers) when analyzing user / customer research data.
I’m working on a product that helps product teams get relevant insights from already gathered user / customer research docs e.g interview transcripts or surveys.
Imagine you have those docs in a folder and you want to get a high-level view of what matters. What would you be interested in seeing?
Replies
Philip Snyder@philipsnyder
Delphi — Digital Clone Studio
Cut through the smoke
Focus on workflow data -
Asking questions like
"When was the last time this happened?"
"How did you deal with it?"
"Have you already looked for a solution to this problem?"
Share
I'd like to see correlations of behavior to better create customer segments.
As an example, if there's a correlation between customers buying product x to also buying product y, then I'd like to be able to group these customers together to target them better. For example, I might decide to upsell product y to those who've bought product x.