What matters to you more? Follower count or engagement?
Business Marketing with Nika
37 replies
Follower count matters – but more and more people are starting to look at engagement stats.
Because how does it look when you have a trillion followers and barely 2 comments under the post? 😀
Furthermore, even Twitter started paying creators for engagement from verified users.
What is more important to you?
Can you also share on which social media you have the most followers and engagement?
Me:
Followers: Product Hunt
Engagement: LinkedIn
Replies
Sacha Dumay@sacha_dumay
Launching soon!
Me: follower growth ==> on X but mainly with viral Tweet
I do feel disappointed with my engagement.
My hypothesis is that I need to get follower for a specific niche or precise my branding.
Working progress
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@sacha_dumay Now, it is more clear to me :) Thank you! :)
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@sacha_dumay so what is your goal? Do you want to more followers? Or more engaged followers? Or just engaged people?
Launching soon!
@busmark_w_nika more engaged followers
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If you want to get in touch and my LinkedIn circles, feel free:
https://www.linkedin.com/in/nika...
Launching soon!
I can say that the most important thing is engagement. In my experience, bloggers with an audience of 10,000 highly engaged followers achieve financial results and create projects that many bloggers with 100-200 thousand followers could envy.
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Launching soon!
@busmark_w_nika You’re right! Activation is also important, especially during product launches. Many mistakenly believe that it’s enough to build an audience and show them the product. But no, there’s work that comes before that. You need to establish a connection with your audience, so they share your values, see your journey, and contribute through feedback and opinions on the upcoming product.
Coming back to my point, many bloggers with large audiences chase numbers and forget that behind those numbers are real people, which makes it harder to build a close connection later. But when you do this from the very beginning, sure, you might not grow super fast, but the people who are with you on this journey will be the ones who truly matter.
MoneyVision
For me it’s engagement.
I much rather have meaningful conversations and people that genuinely care :)
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@timobechtel welcome to the club! :)
Launching soon!
Engagement is so much more useful! I like to hear what people have to say. I enjoy an exchange of useful information. And you might hear about a problem and have an idea for a solution. You never know where that can lead.
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@dan_o_malley and now more brands tend to reach out to smaller creators but ask for good engagement results! :)
Launching soon!
Engagement all the way! Better to have 100 engaged fans than 10k silent followers.
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@simonas_kauzonas this comment said everything :) Thank you!
@simonas_kauzonas I second this!
Engagement is everything, followers are just a number. I want people to love my product, not people who just see my posts.
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@mathias_alcalde yep, at the end the number of your bank account matters more than liked posts :D
Engagement for sure, then followers will follow you
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@mhdnurichwan do you think that is it a condition?
Hi @busmark_w_nika! Yes, I do.
As a social media specialist, I prioritize engagement over follower count because it shows how well our content resonates with our audience. High engagement means active interaction, which builds a loyal community and leads to organic growth. While follower count boosts visibility, engagement drives meaningful connections and long-term success.
Only engagement really shows if your content works.
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@busmark_w_nika Basically yes, but we were not able to invest the amount of money so far, which I think would be necessary to gain an impact.
Zebracat AI
Launching soon!
Engagement is always important to me :)
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@hamza_afzal_butt So we are on the same page, Hamza! :)
Of course the engagement! And I sometimes cannot figure out why I got no comments under my discussion topic...
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@linda_yanlin Do you ask questions? How much do you engage with other people?
@busmark_w_nika honestly I seldom initiate a discussion. But I'm trying to ask some questions everyday. For now, I simply leave comments under products and discussions to engage more with the community
Buffup.AI
Twitter has now started rewarding creators based on engagement, which shows that the platform recognizes the value of high-quality interactions over sheer follower numbers. Personally, I focus more on engagement, as it better reflects the impact of the content and the interest of the audience.
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@annaho2000 Have you option to be monetised? (In other words, do you have enough followers with blue checkmark?)
Definitely engagement. Follower without engagement is not real follower.
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@yishalizzy Yeah, only NPC :D
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Engagement matters way more IMO. Having a ton of followers doesn't mean much if they aren't actually interacting with your content. I'd rather have 1000 highly engaged followers than 10K who never like or comment. Quality over quantity! Any tips on boosting engagement?
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@alistairblakesutherland You said it right! And about engagement – try to interact with people more! Focus more on their content :)