What prep you need to do before launching on Product Hunt ?
Abhay Talreja
26 replies
Share your best and worst move. Trying to learn and understand what really works here.
Replies
Anthony Hughes@anthonyhughes
Best move was building a community beforehand. Worst was launching without enough feedback it flopped.
Share
Define your target audience: Who are you trying to reach? 🥰
@guadalupe_r_moore How does defining your target audience will help on a platform like PH ?
i do understand the material for the product, sure. but, PH is supposed to be open to all.
are you thinking of adding your product detail in a way, that it is appealing to your TA ?
Use visually appealing images and videos to showcase your product. 😚
@aniyah_hoovers Thanks, absolutely agree. I think, i can take rference from the top ones on PH. Good point.
Cultivate a pre-launch audience through social media, email marketing, and online communities. 😃
@ash_carey cultivate? - you mean, reach out to your network and ask them to come and vote for your product ?
Reach out to influencers and industry experts for support. 😉😉
@chriss_brat That's smart, so before launching, have a plan to reach out to the influencers, but do you recommend getting that traffic to my home page or on PH ? - i feel driving them on PH would be a waste.
Before launching on Product Hunt, build a community early, have a clear value proposition, secure an influential hunter, and prepare a strong demo, video, and landing page. On launch day, actively engage with comments. My best move was engaging the Product Hunt community beforehand, while the worst was launching without a ready audience or polished product. Timing and participation are crucial for success.
Plan your launch date wisely! I picked a holiday weekend, and it totally got buried.
Create buzz on social media leading up to launch. I didn't and it hurt my visibility.
@zoepalmer i think it helps, only if you have an audience ?
Get testimonials ready to go. Helps with social proof! I didn’t have any and had to scramble.
Definitely have a mailing list ready! I didn’t, and my launch barely got any traction.
@mattherussell mailing list, that's going to be a tough road, along with building the product. Does advertising in newsletters help ?
Biggest prep Reach out to hunters who can help promote your product. Bad move launching without a good video demo.
@briella12 That's interesting, you are saying, we can also get help from great hunters, more like influencers.