What Results Can You Expect from Product Hunt Launch?

Thank you for sharing your insights. Helps to classify the results and adjust expectations.

So I think unfortunately that product hunt has changed a lot Since the heyday of it back in 2016 to 2019. I can't prove this with any metrics or stats. But I do feel like there's still value overall, ultimately, unfortunately, in the product hunt backlink. Its backlink is actually worse, more valuable than the traffic, in many cases, that you can get from it. Unless, of course, that is that you get super lucky and you get a ton of traffic by being one of the top products of the day.

Top 5 of the day you can expect a least 3000-4000 visitors for the next week

Great insights, Vasyl! Launching on Product Hunt has always been a bit of a hit or miss, so it’s interesting to see data-backed research on current trends. I’m curious—did you notice any common factors among the successful launches? I'll definitely check out the full article—thanks for sharing!

A few things that one can expect from a PH launch: 1) Good exposure (hundreds of people will get to know about your product if not thousands) 2) Free-trial sign-ups (if you have a freemium product, could be in double digits to a few hundreds at the max) 3) Conversions (if your target audience are in PH, conversions could easily happen in double digits) These are from my experiences and knowledge I have gathered so far.

Love the data! So what's your outcome? would you launch?

thanks - great article

Thank you for the data! Yeah it confirms actually what I had in mind, Product Hunt is actually a great platform to build initial buzz, get some visibility and tons of feedback from the amazing community. There are actually only benefits to launching on PH tbh. :)

Interesting insights! Wish I had seen it before our launch today.

cannot even comprehend how useful it is, especially for newbies

Launching on Product Hunt can have various results. For some, it can bring significant exposure, increased user acquisition, and valuable feedback. However, it might not work as well for others. It depends on factors like the product's uniqueness, target audience alignment with Product Hunt's user base, and the marketing effort put into the launch. Reading case studies like the one on MySignature.io's blog can give more insights into what to expect.

as you said in article "there aremany doubts about the platform's algorithm and fairness"

Depends on your goals! If you're looking for quick awareness, PH can def drive some solid traffic on launch day. But the long-term SEO benefits are limited since PH links are nofollow. I've seen launches generate anywhere from a few hundred to 10k+ visitors, but the key is having a great product, catchy tagline, and ideally hunting at the optimal time. If you've got something unique that PH's tech-savvy audience will love, it's probably worth a shot! Keep expectations reasonable though and don't bank on PH as your only launch strategy.

Depends on your goals and metrics for success. If you want a big spike in traffic and signups, PH can definitely deliver that. 5-10k uniques on launch day is common. Conversion to active users varies a lot based on your product and onboarding. I've seen anywhere from 5-30%+ of PH visitors convert to signups/downloads. Key is having a clear CTA and compelling onboarding flow to capitalize on the attention. Also helps a ton to engage with commenters and build relationships with PH influencers who can help promote. Overall, PH is an awesome launching pad, especially for consumer and prosumer products, but you gotta be ready to ride the wave!

a) Brand Awareness b) Early adopters c) Some advocacy and d) Some connects

It's a hit or miss. We didn't get as much traction as expected. Still, good for feedback and exposure.