What steps do you take pre-launch?

I can talk about this for hours but here are some tips from my experience of launching products: Pre-launch: 1. Do a soft launch on Twitter or wherever you have your audience. 2. Warm up early believers by personally reaching out to them. 3. Prepare all answers for questions that you expect in the launch 4. Make sure the product doesn't have any bugs 5. Get excited to learn from the community. During launch: 1. Be available for the community. 2. Address all the comments with personalized answers not templatized. 3. Share interesting feedback you get on Twitter or other social channels. 4. Share numbers like web traffic, no. of signups, paid customers(if any), social proof. 5. Have a lot of fun interacting with the community.

My 2 cents after launching 15+ products in 3 years 😅 Must-have: 1. Basic logo/branding 2. Find 5-10 people willing to test your product 3. Gather at least 4 testimonials from early adopters. Don't hesitate to offer them an LTD license to lurk them into giving feedback/testimonial ​ 4. Soft launch on Twitter, IH, Reddit to detect bugs, UX issues, etc 5. Create a landing page with CTA to your web app or form to capture emails 6. Legit domain name (x̶x̶x̶.v̶e̶r̶c̶e̶l̶.a̶p̶p̶) to start ranking on Google with your launch traffic 7. Setup analytics & Google Search Console account 8. Make sure pricing/onboarding flows work perfectly 9. Double-check #8 👆 Nice-to-have: 1. Retweetable video to boost word-of-mouth effect 2. Build-in-public to strengthen your product story 3. Pre-schedule tweets, posts, etc, because your launch day will be crazy like hell 🔥 4. Reach out to influencers/industry leaders to use/promote your products (requires $$$ or give a free license) I'm sure I forget 100+ other useful tips but these are the most important points...

We are currently in the pre-launch stage while building Aaply www.aaply.app. This is what we are doing: Preparing basics: 1. Branding + landing page. 2. Let users join the waitlist starting the first day of development/idea. 3. Creating social media accounts (tw, li, fb, medium). 4. Beginning to post, posting process content (what you are building, why, how, etc.) 5. Basic SEO optimisation. 6. Analytics setup (GA, SearchConsole, etc). 💬 Communication pre-launch: 1. Guest blogging. 2. Being active in tw/li discussions. 3. Reaching out to industry influencers. 4. Content marketing (blog + reddit/medium). 5. Co-promo with partners (products with later-stage startups with an audience). 💻 Product pre-launch: 1. Closed beta (limited functions, very very small group of users). 2. Сlosed beta №2 (more people after fixing few bugs 😁). 3. Access for all users from waitlist (when MVP/EVP is ready).

Have a solid sleep the night before 😆

Share the product in my belonged slack, facebook. Share the progress on social media.

I wish I could find something for "Post-launch". We launched today on PH: https://www.producthunt.com/post... I've curated all the feedback that we got from users. However, I am feeling things are not going as we planned.

Be sure you have a network/group of people who you can count to be your supporters before the launch.

On pre-launch you can do the following: 1. Share your product-making process on social media channels (Twitter, Facebook,..) 2. Actively interact and share about your products in communities (PH, Slack, Reddit,..) 3. Make sure that the product is not defective. 4. Prepare to answer all questions from users. 5. Get a good night's sleep before the launch day.

These 2 worked the best for us: connect with fellow makers and engage with our customers. And we're almost #1 product of the day now, like right now! So go and check us out - Usersnap 😉

This is my plan. 1. Get launch assets ready. 2. Let your audience on various networks know about the launch. 3. Prepare for Q&A 4. Hopefully, get some rest before launch. Thoughts? @chansen0219 @venkatarajan @san_geetha