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  2. Which AI tool has the most potential: segmentation,...

Which AI tool has the most potential: segmentation, personalization, or predictive analytics?

Janak Patel
2 replies

Replies

Dzmitry Tsemirau
I think the question is not entirely correct. Each tool will find its users. It’s just that segmentation and personalization, all else being equal, seem easier to implement.
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Prithvi Damera
Predictive analytics has the most potential among the three AI tools—segmentation, personalization, and predictive analytics—because it not only enhances customer segmentation but also anticipates future behaviors and trends. This capability allows businesses to create highly targeted marketing strategies, ultimately leading to improved customer engagement and satisfaction.
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