... stage company working on how large language models surface brand-related content, featured in Katherine Blunt s article about the demise of traditional Google search. Instead of dismissing it as a blip (and because I m a nerd), I dissected the bigger-picture story: what the founders emphasized, how the reporter framed it, and the pitch that might have landed them coverage. It turned into a case study I shared throughout The To Do List Summit , a one-day event ... ... your routine: Read the outlets read by your target audience, and pay attention to what s being covered (and what s not). Follow relevant reporters on X and other social platforms. Set up Google News alerts on your competitors