At Product Hunt, we re on a mission to help builders find users and help users find the best new products.

We ve been at it for over a decade, and we ve accumulated a ton of data, but we ve rarely shared it with the outside world. Until now.

Because building products has become much more accessible thanks to AI, the bar has had to rise a bit, or at least the expectations have become stricter.

I built my own tool  SafeLimit, but personally, I wouldn t launch it on Product Hunt yet because it s still very basic and doesn t even have a website.

Still processing yesterday!

@Articos launched on Product Hunt and ended the day at #3 with 350+ upvotes.

Some context on the day: We launched alongside well-backed products @Monid @Claude by Anthropic Fable 5.1, @OpenClaw, and several from YC portfolios. Landing at #3 as a bootstrapped team was more than we expected going in.

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

For solo makers, wearing every hat is almost unavoidable - developer, marketer, support, product and often designer too.

AI makes this even easier now. You can generate UI pretty quickly, but a lot of products end up relying on consistent, polished AI-generated solutions rather than something truly unique or thoughtfully designed for their specific product.

So I m curious:

Do you design the UI/UX yourself when building solo?

We re trying to expand our social media activity and be present on more platforms.

But honestly, preparing and posting the same content across different platforms eats a lot of time.

I want to keep our voice and our content, without spending hours manually editing and publishing everywhere.

So, makers and marketers:

Road to 1,000,000 Votap users - Day 78 | Current: 1466

Improved

• Find outgoing conversations faster with the new Sent filter in All Emails.

• One-time codes are detected more precisely and shown directly in email summaries.

• Notifications now use readable sender names and skip messages you ve already read or archived.

• Follow long conversations more easily with better collapsing of quoted replies, including Outlook threads.

• Enjoy more reliable email categorization when using local AI.

• Archived emails now stay out of automatic processing.

• Empty email views now clearly invite you to select a message.

Fixed

• Draft messages no longer show actions intended for regular email links.

I m not really a person who likes sharing my everyday life online =)
That s one of the reasons I m really happy to be part of the Product Hunt community.

I like being able to stay in touch with like-minded people and have everyday conversations about things we re building, learning, and interested in.
But I understand that social media is a big part of today s lifestyle, and it s absolutely great that it gives people a way to connect, share, and find each other.

So, I m curious:

Do you have social media as a maker?

Hey Product Hunt!

Murmell is now live!

Daily rotation of 3 people to sponsor ; easier pick for your startup/brand!

Two months ago I asked here how people stay aware of what their agents are doing, and @getosmo replied with something that has been quietly rearranging my roadmap since.

I had been treating "can you undo it" as the line for when an agent should stop and ask. He took that apart. Irreversibility over-fires and under-fires, he said. It over-fires on things that cannot be undone but that nobody cares about, like the agent writing a log line. It under-fires on the ones that really hurt: a mass email to 50k users, or a migration you can only roll back after downtime. "Reversible on paper, ruinous in practice."

A couple of weeks ago, I remember stressing over the launch with my cofounder because one random fine day I told him, "btw... I scheduled a launch for 23rd next week" and we were not at all prepared for what was about to come <insert hysterical laughter>

We had the month watching other launches and trying to figure out they did different to get a top launch, visiting product hunt every day and studying the launches, who the makers were, what their product did, their positioning, creatives and more.

When you're a first-time founder/maker, and you're the only person using your own product, you probably overlook important things. That's why you need to test the product with as many people as possible.

The problem is that time is limited. You have to decide not only how many people will test it, but also who those people should be.

I m curious how other makers approach this.

The more features a product has, the harder it becomes to explain it without overwhelming a new user.

Do you:

guide users step by step
give them a simple starting task
let them explore everything themselves
use videos/tutorials
hide most features until they need them
or something completely different?

The one where your second computer stops greeting you with a breathless "12 NEW MESSAGES!" about mail you finished reading at lunch.

Fixed

• No more ghost notifications. Read your mail at work all day, come home, boot the other machine and Skim used to toast about every single message that arrived meanwhile, badge and all. It had the "already read" flag right there in its hands the whole time. It just... didn't look. Now it looks. Only mail the server still holds unread gets a toast.

• The tray badge tells the truth on startup. It used to paint yesterday's unread count the instant the icon appeared, then quietly correct itself minutes later after a full folder sweep. Now the badge waits for the first inbox sync and shows the real number no stale flash, no "wait, where did those 12 go?"

• Badge follows push, not the 5-minute poll. The IDLE-driven inbox sync the one that actually fires when mail lands never repainted the badge. Now it does, on success and on failure (offline still gets the cached count, just honestly).

Housekeeping

Fable 5.1 is here and it builds small worlds

Anthropic s newest model just went live in the Happycapy model picker. The benchmark story is that it more than doubled its predecessor on frontier science. The better story is what it does with a free afternoon.

I had Claude Code running behind a notes window. It reached a permission prompt and sat there while I kept working. I was on the same Mac the whole time.

That felt worse than missing a finished task. I was not away. The terminal was simply not where my attention was.

Product Hunt now flags comments that are AI-generated. Honestly, I think this is a good thing.

I am attaching a screenshot below that shows how AI comments are marked.

I've always struggled with promoting my own work. It always felt a little awkward because I grew up in an environment where drawing attention to yourself wasn't really encouraged.

That's not exactly ideal when you're trying to build a business, and even less so when marketing is literally how you make a living. :D

What s in the recent tab of your AI conversations?
Doesn t matter if it s about work, coding, planning, writing, or something completely random...

Just curious what everyone is actually talking to AI about =D

Mine was about applying late to Y Combinator for Fall 2026.

To be honest, I posted the question in p/yc and got rejected there =D

Thank you all guys for the support during yesterday launch !!!

We got 10th of the day, it's better than our previous launch (17th).

Well, after this post, they probably won t be that secret anymore.

But there are still a few things not everyone knows about: 

A little celebration post!

We launched Causo 4 months ago with a simple thesis: get precise intelligence -> achieve big things when reaching out to strangers.
Since then, startups using Causo have raised over 20 million dollars in venture funding - all through cold outreach. I kinda forgot to post this - we've been busy building out our generalised deep research and outbound agentic architecture that lets you find any company, even in very niche ICPs, gather powerful intel, and reach the right people.
Extremely proud of our users. You don't need a massive SF based network to fundraise, you just need better knowledge (and having a kickass product doesn't hurt).
I have a couple of discount codes to give out as a celebration - comment Raccoon and I'll toss you 50% off the first month of Causo. Here's to a lot more monies raised and a lot more sales made; and killing spray and pray for good:)