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Massimo Chieruzzi

Breadcrumbs Reveal - ML-driven ideal customer profile insights to win more deals

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Clarity around your ideal customer profile drives better leads and more conversions. Reveal ingests and analyzes data from Hubspot, Salesforce, Marketo, and more to unearth 1) what data can be trusted and 2) what attributes are the best predictors of revenue.

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Massimo Chieruzzi
Maker
Hello fellow ProductHunters 👋 Working on Breadcrumbs to help our customers identify and maximize hidden revenue opportunities, we discovered that most businesses constantly struggle with two huge issues: Data Quality: Most teams have a really hard time understanding the quality of the data in their CRM. Which fields are populated or incomplete, which kind of data do they contain, which correlation with revenue and impact do they have. ICP validation: All of us have an Ideal Customer Profile in mind. Very often tho this is anecdotal at best, not really supported by data or backed by research that was done too far out in time to be relevant/useful anymore. Today we’re super pumped to release Breadcrumbs Reveal, a 100% free tool that will deep dive into your CRM or Marketing Automation data to quickly:
  • Surface the state of your underlying data infrastructure, identify gaps in your data collection strategy, highlight strong correlation between users’ profiles and their likelihood to become paying customers.
  • Leverage Machine Learning to look into thousands of leads and customers profiles so that you can validate your ICP assumptions with actual data and/or discover completely new ICPs worth focusing on
The tool is as easy as it gets:
  • Sign up (did I mention it’s 100% free?)
  • Connect your CRM or MAP (Hubspot, Marketo, Salesforce, Activecampaign, Mailchimp, etc.)
  • Select a list of leads and customers for our system to analyze
  • Grab a cup of coffee while our system crunches the data
  • Get a super detailed report on your data quality and ICPs opportunities
I’m confident this tool will have a big impact both on your marketing strategy (collect the right data during leadgen) and sales team (target the right ICPs). Would love to hear your feedback and any idea on how we can make it better. Ciao Max
Fares
@massimocw Good luck & Congrats on the launch!
Massimo Chieruzzi
Maker
@fares_aktouf Thanks 🙏
Massimo Chieruzzi
Maker
@katerina_kurshina Thanks! We care a lot about brand identity 🙂
Al Khan
@massimocw What a valuable tool! Analysing customer data is very important for the smooth running of any business. This is an ideal tool for sales & marketing to improve CRM data. Congratulations on another successful launch!
Gary Amaral
Maker
@massimocw @katerina_kurshina Thanks so much for the support!
Dmitriy Zhukov
I see it as a valuable tool . Congratulations on the launch!
Adam Feber
Maker
@cto_inqoob We're happy to hear you find value in the tool and appreciate your support! 🙏🏼
Gary Amaral
Maker
@cto_inqoob Happy to hear you see value, appreciate it!
Giandomenico Macaluso
Congratulation!! Super useful and insightful results to improve our CRM data! 🤯
Massimo Chieruzzi
Maker
@gianmix Thanks Giandomenico 🙏
Gary Amaral
Maker
@gianmix We think so! Thanks for the support.
Adam Feber
Maker
@gianmix Thank you! One small step for man, one giant leap for CRM data. 🚀
Alyona Voloshyna
Congrats for the launch! Good luck 👍🏼
Massimo Chieruzzi
Maker
@alyona_voloshyna Thanks 🙏
Gary Amaral
Maker
Basharath
Nice product. Congrats!
Adam Feber
Maker
@basharath thank you for the kinds words and support! 🙏🏼 It looks like you've got some pretty cool products yourself! Keep up the great work!
Gary Amaral
Maker
@basharath Thank, stoked you like it!
Cecilia A.
We found out that to build a great data-driven ICP, you need to have good data collection strategies in place. This tool will help you understand and optimize your data quality and build great ICPs.
Adam Feber
Maker
@ceci_teaflor Well said 🤩
Diana Akhmetova
Very useful sales tool! And...very funny video! Good luck👍🏼
Massimo Chieruzzi
Maker
@diana_sfera Thanks Diana 🙏
Adam Feber
Maker
@diana_sfera Thanks Diana! Having healthy data and getting alignment around best fit leads/customers is much better than the alternative where sales is always complaining about how lousy marketing leads are marketing is always complaining about how sales doesn’t know how to sell. Teamwork makes the dream work!
Gary Amaral
Maker
@diana_sfera Thanks for the support, really appreciate it!
Francesco
It's finally here !! :partying_face:
Massimo Chieruzzi
Maker
@francesco_42 Yes !!! 🚀
Adam Feber
Maker
Devon Malloy
AssemblyAI
This is a killer idea. Way to go, Massimo & team 🍞
Adam Feber
Maker
@devon_malloy appreciate the kind words! I wish we could take all the credit for the idea, but we just listened to our customers and built a product around their needs!
Gary Amaral
Maker
@devon_malloy Thanks Devon, we think so too
Andy Wong
Spiritory
I am fan! Congratulations again! 🎉🎉🎉
Adam Feber
Maker
@andy_wong4 thanks Andy, we're big fans of your support! 🙏🏼
Massimo Chieruzzi
Maker
@andy_wong4 Thanks 🙏
Gary Amaral
Maker
@andy_wong4 thanks Andy, much appreciated!!!
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