How can small teams get actionable feedback from potential customers? 🤔

As a small team, we need honest, targeted insights, but we haven’t even set up a feedback loop yet. How can small teams get actionable feedback from potential customers without getting buried in vague comments?

I’m curious:

• Have you found short surveys more effective than quick one-on-one calls or in-app prompts?

• What questions did you ask to cut through generic “looks good” replies and reveal real pain points?

• When did you first reach out—right after signup, post-demo, or on a regular schedule—and how often did you check in?

• Finally, what lightweight tools or simple templates made the process easy for your users and team?

Could you share the methods that took you from zero feedback to clear, prioritized insights? What gave you those first “aha” moments?💡