software for online merchants to retarget
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Kevin William David

iZooto Web Push Notifications - Marketing automation using web push notifications

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iZooto is an audience re-engagement tool that drives higher conversions, order fulfillments, and user callback exponentially. Say goodbye to cart drops and leaks with iZooto

• Segment users by interest, clickstream, and behavior

• Automatically send notifications when your users are most likely to engage with them

• Add banner images, emojis, CTAs

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Vivek Khandelwal
Maker
Hi everyone. Stoked to have been hunted! Thanks, @kwdinc I am Vivek, a Founder at iZooto. We are first-time founders and we couldn't be happier about having you guys weigh in on what sucks and what rocks! iZooto's a web marketers wet dream (or that's how we would like to think of it). With iZooto, you can now: • Retarget users automatically without selling kidneys. Set it up. Let it go. Watch 'em roll in! • Personalize notifications by whether someone likes potpourri or pot and if they ran away at the sight of your homepage or slept on your Deal Of The Day • Send notifications when they are most likely to be in a boring meeting. Not when they are at the pub down the street on a Friday evening • Create rich-media notifications that even their grandma will click. Don't bug your developers about making these for you! Our data says you will need exactly 15 seconds to get your first subscriber and be set for world domination but if you can beat that record (we'll track it all for you), you will get a swanky new Kindle Oasis shipped right to your doorstep. Go ahead. Give it a whirl. For all you apple-of-our-eyes, we have a special 20% flat (code PHersROCK) for a year on your iZooto susbscription.
Abhishek Agarwal
What are the opt-in rates likes? How efficient is this as compared to an email newsletter?
Vivek Khandelwal
Maker
@abhishek_agarwal The opt-in rates vary between 3% - 10%. This usually starts flattening over a period of time. Having said that if you give a real strong reason for users to subscribe and design the subscription experience well enough, you can push this number beyond 15%. This is something that we have paid a lot of attention to. We understand that a single % can help marketers really scale their marketing list. As far as comparing with email newsletter - These are different channels and comparison won't be fair but we have seen that clickthrough rates can be as high as 15%-20%, something you won't see with Email ( because of low open rates ). Trust that answers your question.
Abhishek Agarwal
@vivekk Broadly, it does. I guess some of this will also vary by what is the exact nature of the notifications vs. email content that one would be sending to them. Or do you think this CTR would be better and function better across categories of content?
Vivek Khandelwal
Maker
@abhishek_agarwal Bang on. Email has a specific purpose and a specific type of content works best for email. Push Notifications are more supposed to be short, crisp and spontaneous. This could be used to curate your newsletter list. In terms of user acquisition, I would literally place this on top of the funnel, above email
Shrikant Kale
Maker
@vivekk @abhishek_agarwal Timing and relevence of the content to end-users are utmost important. Notifications are actionable inherently, which provides an edge over email for crisp messages that have limited lifetimes. CTRs do vary across different categories as well. For instance, notifications related to promotional sales on e-com stores, updates from news site draw higher CTRs.
Abhishek Agarwal
@vivekk @shrikant_kale Makes sense, folks. Thanks.
Praval Singh
Congratulations guys, for the launch! I have one quick question and it applies to not just iZooto, but any service that adds (more) notifications to my life. :) In a world where people are moving towards ad-blockers and turning off notifications on devices for things that aren't critical, what insights do you have on the usage of a push-notification tool like yours. Do you think they work better for certain geos, demographics and verticals and less for the others? I know we could talk about getting your messaging right to make it work, etc. etc. but I am looking at answers beyond the obvious ones. Your insight on this would be much appreciated. Once again, thanks and wish you all the very best.
Vivek Khandelwal
Maker
Thanks, @praval. I agree with your concern - People are turning blind eye to banner ads and switching off from notifications and they are doing so because marketers have abused them to death. There was a term coined a few weeks back, DBN meaning Death by notifications. I can list down the verticals for which notifications work, the messaging that gets the best clicks, and the timing that gets maximum views but all of these are immaterial if the targeting is missing. Educating marketers is the key here. Marketers often lack the willingness to go beyond the usual spray and pray approach, hence the noise and the spam. I love the strategy that Hubspot is following - educating marketers, one step at a time. Delighting users is the only way to move forward - Answer from a 50 thousand feet view. Does that suffice?
Praval Singh
@vivekk Yep, you've made a great point. Targeting is something that a lot of marketers miss, and the damage it causes affects ALL of us. That was precisely my reason of asking you this question. There's just too many notifications in this connected world. It's important to put forward clear value to even get noticed by smart buyers today. I wish you and team luck in achieving that goal and helping others achieve theirs!
Partha Biswal

Right now, their if-then triggers are pretty self-explanatory for people who know what they're doing. What if I am a first-time e-Commerce marketer and just need to follow what others in my industry have been doing for a while?

I think if I could be asked a set of three questions and be presented a set of customized triggers for my industry and sub-industry, I will get started much quicker.

Pros:

Simple to set up. Short time-to-value. Amazing ROI.

Cons:

Product can be more intuitive. Prepackaged setup for top industries so noobs can use it.

Srikrishnan Ganesan
I don't think I've ever clicked "allow" on one of these web push popups. What categories of sites do these work best for?
Srikrishnan Ganesan
nice GIF :P
Vivek Khandelwal
Maker
@srikrishnang That is true. Let me guess - the websites asking you to subscribe to notifications would have committed either of these three mistakes - - The very moment you landed, they would have asked you to subscribe - They would have told you nothing about what is this for and what will do if you subscribe - Your first experience with these notifications would have been same as that "Nigerian prince giving away $'s People hate push notifications because marketer's abuse. Simple. Check our how Railrider.in does it for example. As far as categories are concerned, works best for E-commerce ( retargeting + upselling ++ ), media and content websites ( content disbursement ) and content marketers ( lead nurturing and more )
Vivek Khandelwal
Maker
Prasanna K
From my work as PM at Amazon, I know retargeting works very well, and e-commerce has very rich use cases for personalised push. At the same time, generic retargeting/generic push sucks and pisses people off. Does your product help smart marketers get the max out of personalized customized ecom use cases?
Vivek Khandelwal
Maker
@prasanna_says Great question. Short answer - Yes. Here is how you can do it: We have seen e-commerce marketers focused on two key use cases - 1. Retargeting users abandoning cart, product page or website - You can create specific segments and communicate basis the action they did not do. For instance - and 2. Targeting users with notifications as per their prior interest/browsing history - and
Sachin Grover
Maker
Marketing automation platform with push notifications as a channel. Dear Developers, there are APIs. Dear Marketeers, there are UseCase Templates for e-commerce, publishers, saas, service providers etc. Jargon Alert! We have APIs, events, properties, audience builder, auto captured properties and events. FreeWill to innovate and improvise is supported by iZooto. Personally, my second attempt at SaaS. Here for Suggestions, Feedback, Discussions. We promise to incorporate the good-ones fast. Evolution is what, we all are here for. "Vulcan salute"!
Sean Agazanof
Subscriber automation (getting them that is) is the holy grail of digital marketing. Great work!
Vivek Khandelwal
Maker
@sundaymorningpharma Thanks, Sean. Creating a delightful subscription ux further fires that process. Do give this a spin and share your feedback!
Amit Gupta

The web audience deserves more ways of engagement on user's journey. Notifications have been known to be notorious and that's why they have high opt out rates as well. Other means could be things like custom popups, in page notifications etc based on triggers.

Also, lot of people look for a solution that does the engagement for apps & web together so that may be a area to explore as well.

Pros:

Breeze to integrate and get started

Starts working from Day 1 with almost no hassels

A team that communicates well - kudos Kristi!

Cons:

Should expand to cover more engagement means than just notifs

Partha Biswal
Love it! Love the team!
Partha Biswal
very cool GIF, guys! :P
Vivek Khandelwal
Maker
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