What is a multiplayer app analytics tool, you might ask?
Literal pulls together app screens, analytics and API calls, and live data into a multiplayer whiteboard so app teams can discuss literally the same thing — all at the same time!
👋 Hello! I’m Chi-Kai, co-founder of Literal.
We’re super excited to release our product and share it with the Product Hunt community!
Think of Literal as Figma meets Mixpanel—collaboration and insight by literally looking at the product you’re shipping.
🔍 VISUAL MAP OF YOUR APP
We use computer vision on screen recordings to quickly build a visual map of any app’s screens. In fact, anyone can try that today—no developer required! (Click here to try it, no signup required)
🎩 IT’S MAGIC 🐇
The real magic is when you call your developer and get her to hook up our SDK and connect to your analytics (currently supporting Mixpanel and Amplitude). That map turns into a sequential heatmap of opportunities for you to smooth out, improve, and literally make your app 10x better.
🛟 HOW LITERAL HELPS
🪄 Review ANY conversion funnel instantly—with screens and data
🔍 Share and review progress with screens, analytics events, and API calls
🤝 Visually validate the analytics events you need for your A/B tests
🚀 Build data literacy—see analytics with your screens
⭐ Keep everyone in sync with a visual source of truth
👥 Onboard new employees with maps for key UX flows
🤓 I GOT THIS FAR, NOW WHAT?
Create a visual map of your app—no signup required.
See example maps with analytics events and API calls.
Special thanks to @chrismessina for hunting us! You’re a gem: product strategy, positioning, and marketing advice, all rolled into one—the complete package!
🙏 Thanks for checking this out. We’d love to get your feedback in the comments below👇🏼.
This is so fun — but also so... useful?? The combination of computer vision and network traffic analysis to automagically build funnels from the literal screens in your mobile app is... genius. And the layering on multi-player analytics? C'mon! More people need to discover this!
👋 Hey there! 👋
I’m Raphael, co-founder of Literal. I am super excited to release on product hunt today! 🚀
Why did we create Literal?
🇩🇪 Efficiency matters
We were annoyed that no tool existed to keep all those involved in the app development cycle (devs, PMs, marketing, designers, QA, etc.) on the same page. The days leading up to each release were tense; information got lost, decisions were made hastily without proper context and questions took way too long to answer 🤦♂️. So…
💡 Literal
We created that same page - a single source of truth for everyone on the app team.
Literal creates an app map from a simple video recording, automatically grouping relevant screens into user flows.
🤔 App Map?
See several maps of popular apps on our examples page. Try uploading your own or use our sample of the ProductHunt iOS app!
👩💻 More Insights
If you want to see API calls and analytics events, visit our SDK docs. Once you have a map created, add a service account for your analytics provider to see live data for each screen.
🛳️ Ship with Confidence
Take a look at our video to see how we can use Literal to diagnose a problem with ProductHunt’s onboarding flow. 🤭 Hint: duplicate usernames can cause cryptic errors…🪦
🥳 Collaborate
Share Literal with your team and start collaborating today!
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@vicidroid I had the exact same issue trying to sign up! Didn't know it was because of my username. Really neat.
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@vicidroid congrats on the launch, it looks amazing!
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@vicidroid Congrats on the launch -- looks very useful for product teams!
@nathanyim Thanks for the support! We love helping out product teams ship better quality products!
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We've been using Literal for projects at Calm, and have found it really helpful for things like doing new feature reviews before a mobile app release. This helps ensure what has been implemented matches designs and that we're also sending analytics events on the correct screens. We have also found it helpful to review user flows for different screen sizes, different platforms (iOS and Android), and languages all within one board within Literal. It's a big time saver compared to piecing together the screenshots one by one in some other tool.
I definitely encourage others to try it out! We've found it has been super helpful.
@chris_scoville Thanks for all your support and feedback this year! It has been so helpful, and we're all grateful for it.
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I had the chance to play around with early versions of this service and...whoa. It's like it does three magical things that formerly would have required hours (or more likely wouldn't get done):
1️⃣ Documenting the current state of the app UX. Not the designer's wishes, not what I happened to have screenshotted last week: the actual UX as it exists today. Take a minute and ask your customer service team if they'd like this. Seriously: go on; I'll wait.
2️⃣ Funnel analysis. Sure, you probably have detailed and well-documented funnels set up inside of Amplitude, right? Right? Well, these funnels are so easy to read even your CEO can read them. Which might be a mixed blessing.
3️⃣ Diagnose problems. Conversion is dropping; why? Maybe it was that change you made, maybe it was the update to iOS 17, or maybe your senior architect just refactored event names and forgot to tell anyone. Don't pull out your hair or stress your engineers--figure it out for yourself in minutes.
Literal is so cool.
There's a real need for a product like this. Most impressed with how it translates mobile screen recordings auto-magically into an app flow/map. Congrats on the launch and can't wait to see what you all come up with next!
@syoung We love how anyone can upload an app recording and get a ux map in minutes. It's immensely useful for competitor analysis when starting a brand new feature. No more manual screenshots!
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I've known this rockstar team since they were building mobile apps at CareZone. Literal was born from a real customer need, and the way this product visualizes your analytics and funnels is just magic. Try it now!
I immediately got the value prop of analytics being presented in a flow-like fashion - across app screens. It makes analytics usable. Congrats Chi-Kai on your launch!
@prateek_gupta8 yes! Let’s make analytics less scary! Thanks for the support!
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Analytics have been more important as ever as user acquisition keeps getting harder and harder. I'm really impressed with how easy this product makes it to get analytics on my mobile app. Also, being able to break down screens from what is actually in production will really keeps the team in actual sync and avoid errors due to lag in communication. I'm looking forward to implementing this with my team!
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