Product-led growth is the top trend of 2021, but there’s still a whole lot of product imposters out there. Are you one of them? In this guide, OpenView, Pendo, and Product Collective all team up to help you figure this out (and what to do if you are).

Objective data is critical to making the right strategic decisions that can propel your long-term growth. This report was designed specifically to enable operators from SaaS businesses to compare themselves against their exact peers.

The Product Led Growth Maturity Grader gives you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your maturity score and give you advice on how to improve in real-time.

Developers are a tough crowd.

They have limited time, they don’t like to be sold to, and they certainly don’t pick up the phone. Painfully aware of this reality, technical founders have become anti-marketing and sales.

Don't be that founder.

The way people buy & use software is changing, which creates a new go-to-market playbook: product led growth. Read this to learn what you need to know to win.