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Sam Richard

Developer Go-to-Market Playbook - Developers aren't aliens.

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Developers are a tough crowd.
They have limited time, they don’t like to be sold to, and they certainly don’t pick up the phone. Painfully aware of this reality, technical founders have become anti-marketing and sales.
Don't be that founder.

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Sam Richard
Maker
Companies like Stripe, Snyk, and MongoDB are killing it (we’re talking nearly $400 billion in market value) with developers as their core audience. Is there a secret sauce? Yes—check out the playbook to learn more!