Scale Model - Connect with more of the people who really matter

Thanks Ben! Peter Margulies here, CEO of Scale Model. We are really excited to launch this product out of betaworks. Our beta went live end of July and have had some great brands testing the product, including Nike, Accenture, MTV, and HotelTonight. Today, we are opening up Scale Model to the world! Ben did a great job summarizing our product, I'll just add a few things: - Scale Model can be used by anyone trying to understand an audience. All we need is one simple input (hashtag, keyword, URL, Twitter handle) and we can do the rest to find the right community and give you all the information about the network. - Right now our product is built on Twitter data. We have a close relationship with Twitter here at betaworks and it was a natural first step for us to prove the value of this tech with v1 of the product. Very shortly, we'll be integrating other data sets. - Actionability with this community data is very important to us, so a few features we're launching with that allow you to take action on this data include a full Twitter Ads API integration to run ad targeting against any Scale Model community, a Daily Summary e-mail for every community you build highlighting the top things you might have missed, and a trend detection engine to notify you have any important people, content, or conversations spiking within your community so you can immediately jump in on the conversation. We have a pretty simple three-tiered pricing model with a 14 day free trial so anyone can test drive the product. Would love to get everyone's thoughts/feedback on what you think. We're here all day :) Thanks all! - Peter

Have been using Scale Model for some experiments at Lowercase...Damn good

Looks good, but do you have a bot? ;) Congrats to the team!

I tried it in beta and well it needed some vitamines but it certainly looked good. Let's see how this evolves. Good luck to the team!

This looks amazing, but I keep getting an "Error Handling Request" message at signup... @scalemodel @matthartman

looks like an interesting application of SNA, pricing was hard to find on mobile site (nav was behaving badly in mobile safari)

Looks awesome!