Superads - AI-powered creative analytics for marketers & creative teams

@andreslevinton 👏👏👏

Thanks @ihuzaifashoukat! We see creative/marketing teams collaborating more effectively. That's what we've experienced first-hand at Superside. Basically, creatives get access and better understanding of ad results, without having to login to ad platforms, which of course they wouldn't do.

@tonyabracadabra Great questions! 1. We have built a data platform that is able to combine data from different ads platform into the same visualization. So if you have a good naming convention across the ad platforms, you can combine these data together. As far as I know, we are the only analytics tool out there that easily. 2. Our take is that optimizing creative elements can only happen after gathering enough data. According to Facebook's guideline, you want to reach a certain number of conversions (they recommend 50) before measuring and changing up. This is because all ads enters a learning period where the ad platform try to match it with the right audience through use of their AI, and only after exiting you will start to see satisfying results. So in a lot of cases, doing nothing could actually give you better results. When that is being said, using our AI-analyzed dimensions or custom dimensions (through use of naming convention), you could be more strategic in understanding what works and doesn't work. 3. We import all the supported metrics from ad managers including custom metrics. In additional, by either using naming convention and smart filtering, you would be able to create reports that filters exactly ads related to the campaign goal.