Surface Labs
Qualify and engage every lead on your site
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Garry Tan

Surface Labs - Boost website conversions, engage more leads

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Y Combinator
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Surface Labs is the easiest way to boost conversions while automating lead qualification and engagement for businesses driving significant inbound to their websites. Build a Surface Form in minutes and watch Surface AI agents engage every lead instantly.

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Saharsh Agrawal
Surface Labs
Maker
📌
👋 Hi Product Hunt! We're super excited to show off what we've been building at Surface Labs over the past year. Surface Labs helps businesses get more qualified leads from their existing ad spend with: 1) powerful lead forms that boost conversions & collect more data 2) AI agents that can qualify and engage leads (over SMS, email, phone) Since launching our forms product last year, we've helped 100s of businesses boost site conversions, ranging from law firms, real estate, and high-ticket coaching services to B2B SaaS companies spending millions on ads. But although conversions went up, customers still struggled because they couldn't scale manual human tasks against increased lead volume. To solve this, we've built an end-to-end intelligent lead management solution designed to capture more qualified leads already on your site while automating engagement for each lead. If optimizing ad spend and boosting conversions on your website to get more qualified leads is a priority for you, we'd love to chat. Reach out at withsurface.com or email me directly at saharsh@withsurface.com and I'd love to show you a demo. Thanks! 🙏
Dennis Babych
@saharshagrawal Congrats on the launch! 🎉 Huge job! Huge! So, your main focus is to help other companies like SaaS companies to get more leads by increasing the conversion rate using your form + sequences + AI in the background, right? And in the background some standard things like Groq, LangChain, LLM, etc, right? Or just ChatGPT API 🙈 ?
Amit Arora
@saharshagrawal conversion has been a very high priority for the companies and marketers. Looks like a very helpful product. Kudos to you and @arjun_sahai2 for the launch. :)
Saharsh Agrawal
Surface Labs
Maker
@dennisbabych Yep! We built our forms product first and we saw site conversions go up, but we knew we could further automate inbound lead handling steps. We booked 300+ calls when we first launched last year, so this was something I personally struggled with as well 😅. The AI is given objectives (e.g. schedule a demo) and access to data about the business and the lead (from Surface Forms). We can then configure the AI to engage with leads in different ways (e.g. SMS / WhatsApp / Email / Voice) depending on the scenario. We've built a lot of the agent orchestration and AI guardrails logic ourselves, and are outsourcing some of the harder parts (e.g. LLM calls, voice AI pipelines).
Mingjie Liu
Congratulations on the launch of Surface Labs on Product Hunt! Boosting website conversions and automating lead engagement is crucial for businesses, and Surface Labs seems like a game-changer in this space. Excited to see how it helps businesses drive more inbound leads and conversions. Great job, team!
Arjun Sahai
Surface Labs
Maker
@russell_liu17 Thank you!
Saharsh Agrawal
Surface Labs
Maker
@russell_liu17 Thanks Mingjie!!
Zenda
LinkedCRM AI
Congrats!🎉 The competition of form tools is quite fierce. I want to know the specific role that AI plays in the entire process?
Saharsh Agrawal
Surface Labs
Maker
@zenda1122 Hi Zenda, thanks for asking! There's a couple specific ways we're using AI: 1. When a lead comes in, we are able to enrich the data in real-time using 3rd party data sources. For forms that ask open-ended questions, we can use AI to qualitatively assess the responses and assign a numerical score based on some criteria -- this makes it easy for sales teams to prioritize leads! 2. We can show personalized marketing content within the form as the user progresses -- for example, if you were to input your name and company on step 1, we could display a message specific to you and your company on step 2. This personalization can be very effective in boosting conversions! 3. After the form is submitted, all of the first-party data collected via the form is made available to our AI agents, which can then engage the lead (over sms, email, and phone) using that data in a much more personalized manner. Hope this helps!
Zenda
LinkedCRM AI
@saharshagrawal Very clear explanation! I got it. Thank you Saharsh! Best luck to you :D
Anastasia Chakileva
Congratulations on the launch! 🎉 How does your AI ensure that lead qualification and engagement are personalized enough to effectively convert leads without losing the human touch?
Saharsh Agrawal
Surface Labs
Maker
@anastasia_chakileva_ Thanks Anastasia! We've found that SMS based communication (over which messages are typically shorter and less formal) is sufficient for many lead engagement scenarios, like scheduling a meeting or providing more information. During the conversation, if the AI detects that the conversation is heading in a direction that it is not suited to handle, then it can bring a human into the loop (via some notification on Slack, email, omni-channel communication platform, etc). We don't necessarily use the AI to perform the actual sale -- it's primarily for data collection and automating various manual processes that are necessary before a human needs to step in to close the final sale.
Arjun Sahai
Surface Labs
Maker
Over the past year, we've engaged extensively with marketing and sales professionals from startups, agencies, and enterprises. Through these conversations, we've identified several key issues related to increased ad spend. Here's a few notable examples: - Low Calendar Booking Rates: Despite many people filling out our forms, they often fail to book a time on the calendar, resulting in missed opportunities. - High Volume of Junk/Invalid Responses: Our Salesforce and HubSpot forms are frequently inundated with junk or invalid responses, causing delays and inefficiencies. - Unsatisfactory Conversion Rates: We are not satisfied with our current conversion rates and see substantial room for improvement. We believe Surface can help businesses confidently manage their ad spend by addressing these problems and many others!
Rush Shahani
Persana AI for Prospecting
Congrats on the launch! Automated qualification is super useful.
Arjun Sahai
Surface Labs
Maker
@rushhour Thank you!!!
Anirudh Ramprasad
Rome AI
Fire stuff guys
Saharsh Agrawal
Surface Labs
Maker
@anirudh_ramprasad Thanks Ani!!
Andreas Sohns
Congrats on launch! This looks amazing! The lead forms and AI agents sound super helpful.
Saharsh Agrawal
Surface Labs
Maker
@andreas_sohns Thanks Andreas!!
Pujun Bhatnagar
Kintsugi
As someone who is building for sellingnto other businesses, the problem that you are solving for is so immediate. Excited to follow this. Congratulations folks 🎉👏
Saharsh Agrawal
Surface Labs
Maker
@pujun_bhatnagar Thanks Pujun!!
Toshit Garg
Congrats on launch of Surface Labs....
Saharsh Agrawal
Surface Labs
Maker
Thanks @toshit_garg !!
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