Zero - Everything you need to quit smoking, delivered in a kit

@alexisohanian Thanks for all of your support, Alexis. We are so excited to build something special with you guys. We are also excited that we found a Zero hat big enough for your head. 😀

@rob_schutz This was no small feat! Thank you.

@rrhoover Thanks, Ryan. Can't wait for this next chapter.

@lehrjulian Appreciate it, Julian!

@griffellab Not trying to replace smoking with gum as a full stop solution. It's part of the process to fully quitting. Most people struggle going cold turkey and need some form of NRT (nicotine replacement therapy). That's why Nicorette has been so popular. But people rarely, if ever, get clear guidance from a doctor on if they should take medication in parallel, what dosage and strength of gum they should be using, and have a social support group through an app. We're trying to take a process that has been very piecemeal traditionally and make it simple and easy to start quitting.

@donatas_ranonis Thanks, Donatas. Smoking is the top preventable cause of death in the world and we're excited to tackle.

@leifthunder Thanks Leif! Appreciate the support.

@meghan_kuhn Thank you so much! Super proud of the work of our design team.