Avrio

Sharing customer insights is messy. We’re changing that.

12 followers

Sharing customer insights is messy. We’re changing that.

12 followers

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User research

A collaborative mixed methods User Research platform. Taking an unconventional approach with a browser extension and web app you can capture and share data analysis, user research, and learnings directly in context, with your team from anywhere you work.

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Launch tags:Chrome Extensions•Design Tools•User Experience

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Avrio

Maker

👋 Hey Product Hunt, Andrew here, co-founder of Avrio We’re excited to be launching Avrio today with the Product Hunt community and we're really looking forward to hearing your blunt direct feedback on how we can build a better product to enable product and marketing teams to effectively collaborate on user research and data analysis to maximize their collective knowledge. As the previous Head of Business Intelligence at Hotjar, I experienced the pain firsthand during the company’s rapid growth and felt there was a better way. Luckily my co-founder Natalie felt the same and here we are today :) ⛔️ So what’s the problem? As companies start to scale, customer research and data analysis is: - conducted in silos, - impossible to tell what’s valid, - and scattered all over the place without a single source of truth. This is a problem because: - research is repeated, - time and money is wasted, - and good insights are never put to work. 🩹 How is it solved today? Teams currently resort to centralizing their research in all-in-one tools like Confluence, Notion, Drive, and the like. The problem with these tools is they: - are not built specifically for research, - require people to break out of their current workflow to save information, - provide limited discoverability options, - and they’re impossible to keep fresh and up to date. Ultimately they just create a new silo and good research ends up dying in the original slide deck, spreadsheet, or analytics product anyway. ✅ How is Avrio different? We've taken an unconventional approach at Avrio that allows you to share research directly in context with your team and provides new channels for promotion and discovery of the work your team does with our browser extension and web app. Avrio is an extension first experience built directly into your workflow where you can capture insights, provide context, and promote the findings of your collective research. - Snap a screenshot, tag, organize, and share the knowledge with your entire company from any research/data tool you use in a couple of clicks. - Pin insights to specific web pages and surface them where they matter for your team to discover. - Annotate any graph on the web for your team to gain context and understand the impact of historical changes you’ve made. We’re building a user insights engine to allow your team to combine User Insight with Data Insight to combine the What with the Why and give you the full picture. This is only the very beginning and we see a world where the information your team needs to do their best work, finds them before they know they need it. We’re counting on all the builders in the Product Hunt community to help us shape Avrio into a superpower for telling stories with your data and driving faster, more impactful data-informed decisions for your company. A big thanks to Nir for hunting us and the Avrio team and community that has got us this far. We can’t wait to hear what you think!

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5yr ago

Avrio

Maker

@tanjum thanks! Would love to hear your feedback when you give it a try :)

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5yr ago

Viral Loops

@andrewmichaelsa So excited for this launch! We definitely need this in Viral Loops 🙏

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5yr ago

Product looks great @andrewmichaelsa . Great job and looking forward to seeing more of Avrio

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5yr ago

Avrio

Maker

@savvaszortikis thanks a lot, I'm really looking forward to hearing what you think and how we can improve the experience for you and the team.

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5yr ago

This tool looks so useful!

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5yr ago

?makers -- legit problem and product looks brilliant! Curious, what size companies are you targeting this ad? I can see how Avrio could have been useful in the last company I worked at, which had hundreds of employees but it is unclear how you can get the product adopted by all the various teams inside the company… (you get my upvote regardless :)

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5yr ago

Avrio

Maker

@kirank5a that's a great question and honestly one of the challenges we face currently and are busy tackling. Avrio becomes useful the larger the business and we find our sweet spot to be the mid-market with 100 - 500 employees. We are however working towards introducing a couple of powerful time-saving/pain-killing features the product currently lacks that are valuable at the earliest stage of startups too in order to encourage a land and expand strategy and allow squads within an org to get started and expand from there. So that Avrio can be valuable to a solo researcher/pm/designer or an entire org.

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5yr ago

Overflow

Maker

@kirank5a Regarding product adoption - that's definitely a challenge where ResearchOps could assist especially in companies with multiple teams.

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5yr ago

@andrewmichaelsa -- that makes perfect sense. For companies well structured as squads, land and expand is golden. For other ad-hoc structures, catching the startup early (50-100?) -- may be when a startup is forced to hire the first mature PM -- and finding a champion who'll seed Avrio into their culture will help, imo. Also, I could be way off, but if you can give larger companies a way to populate Avrio from the top 2-3 pre-existing silos (user research, tickets, feature requests, etc.) at the time of first deployment, it can open more doors. Product teams ignore the silos mostly because of tool fatigue. PS: this gtm problem is of interest to me since we're considerably earlier stage than you are but trying to find our own sweet spot. I guess we're still binary searching.

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5yr ago

@natalie_masrujeh -- I googled ResearchOps -- sounds like a broad based process overhaul for companies to become scale ready. Did I get that right?

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5yr ago

Overflow

Maker

@kirank5a yes to scale user research in the organization. This article summarizes it pretty well https://www.uxpin.com/studio/blo...

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5yr ago

Nir and Far

Hunter

I've worked with so many teams struggling to keep track of all their product research. All those docs, charts, and metrics, spread across 20 different platforms ... Bleh! You can't use insights you can't find. The Avrio team has built a way to consolidate everything in one neat, tidy, and sharable place, without all the mess. Congrats @andrewmichaelsa and team!

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5yr ago

Avrio

Maker

@nireyal thanks so much for hunting us, we're just getting started :)

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5yr ago

Overflow

Maker

Thank you @nireyal! 🙌

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5yr ago

No BS Marketing Resources

I've experienced this exact problem first-hand when working at Hotjar... Every team/squad has its own way to conduct and store customer research (Confluence, GDrive, Slack...). It became impossible to track everything and I can't even begin to imagine how many hours were lost conducting the same type of research over and over again. I'm so glad to see @andrewmichaelsa tackling this problem. We were colleagues at Hotjar and he's a powerhouse.

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5yr ago

Avrio

Maker

@louisslices ❤️ miss working with you buddy!

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5yr ago

Overflow

I’ve been using Avrio since its early beta days and the team has added some amazing features since then! Keep up the great work guys and girls!! 🙌 I love how the Avrio pin just pops up now at just the right time and place, giving me some great insights!

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5yr ago

Overflow

Maker

@anna_mi thank you for the feedback and support

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5yr ago

adJelly Size Guide

This is great! So happy this is up now. Disclaimer: fan of the team before I was a fan of the product :) Really excited to see how we can use this in the food tech space. You said it in the video but one of biggest challenges is contextualising data. If Avrio can help with that....its done.

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5yr ago

Avrio

Maker

@george_vou thanks a lot, let's make it happen :)

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5yr ago