This is much needed. Leading Marketing teams at SaaS companies like Typeform and Hotjar, a big part of my role was to understand, debate, and prioritise actions based on research and data from across the whole funnel. Good SaaS companies are never run by just sales, just marketing, just product etc... there needs to be excellent collaboration between these functions. The one consistent thing that would slow us down is having multiple sources of truth for research, data and insights. It would usually live and die in a slide deck somewhere.
Very excited to see more of Avrio.
