Reviewers broadly see Zapier as a reliable, easy way to connect many apps and cut repetitive work without coding. They repeatedly praise the wide integration library, simple setup, templates, and steady background performance, with some saying it becomes a core part of daily workflows. The main complaint is cost: several users say pricing, extra paid features, and recent increases make it harder to scale, especially for teams. A smaller but recurring concern is that complex multi-step automations can be restrictive, buggy, or occasionally delayed.