Reviewers see Zapier as a dependable, easy-to-learn automation tool that saves real time by connecting a huge range of apps, especially for teams that want fast setup without writing code. Users repeatedly praise its simplicity, templates, and reliability for routine workflows like lead routing, CRM updates, and website tasks. The main complaint is cost: pricing rises quickly with scale, added steps, or premium features. More advanced users also say complex workflows, debugging, and newer AI-heavy use cases can feel rigid or less capable than newer alternatives.

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Pros

workflow automation (15)

saves time (10)

time-saving automation (8)

user-friendly interface (7)

no coding required (6)

easy setup (5)

enhances productivity (5)

broad application support (4)

integration with 5000+ apps (4)

third-party integrations (3)

Cons

price increases (7)

occasional bugs (4)

expensive pricing (2)

Pros

Cons

FramerLaunch websites with enterprise needs at startup speeds.

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Founder Reviews (41)

Other Reviews (24)

Company Info

zapier.com GitHub

Zapier Info

Y Combinator

Launched in 2014

View 36 launches

Forum

p/zapier

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•2 reviews

What's great

workflow automation (15)no coding required (6)saves time (10)time-saving automation (8)

Zapier is one of those apps that has worked wonders for my team. With 10 reps handling 50 to 100 calls each day it helps out team focus on the sales not the admin. I love how it instantly pushes abandoned cart items and Facebook leads into our CRM and pings Slack so we can call in seconds. By automating all the grunt work and lead distribution, my team is better able to focus on closing, not admin. It’s like having an extra operations manager

What needs improvement

As I had more and more of my team begin to use it to scale up more processes and work flows we found that the pricing model begin to rise, to a pint where I wasn't sure how much more we could do with it for the cost we were paying.

vs Alternatives

n8n

we looked at n8n and found n8n is better for complex, high-volume data processing if you have a developer or a tech minded team. Zapier is better for my sales team letting us move at real time speed without a dev team.

Ratings

Ease of use

Reliability

Value for money

Customization

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83 views2mo ago

•29 reviews

What's great

easy setup (5)no coding required (6)

It's not, really. It does the basics fine, connecting two apps without writing code, saving time on repetitive tasks. The integrations library is massive. But "fantastic" is a stretch.

What needs improvement

expensive pricing (2)price increases (7)

The pricing model, it gets expensive fast once you're past the free tier. The workflow builder feels dated now that AI agents exist. You're still manually wiring steps together while an agent can just figure out the logic. For simple two-app integrations it's still fine, but for anything with real decision-making it feels like last-gen tooling.

vs Alternatives

Make

Make (formerly Integromat) was the main one, better pricing, more flexible workflows. But ultimately I've moved to AI agents (Claude Code, custom scripts) which handle the same automations with actual reasoning instead of rigid if-this-then-that chains.

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Ease of use

Reliability

Value for money

Customization

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50 views1mo ago

•2 reviews

What's great

user-friendly interface (7)workflow automation (15)saves time (10)time-saving automation (8)enhances productivity (5)

It is a powerful tool for workflow automation. It’s easy to set up, has a user-friendly interface, and saves a lot of time by connecting apps seamlessly. The only downside is that some advanced features are locked behind paid plans, and occasional delays can happen. Overall, it’s a great solution for boosting productivity.

What needs improvement

expensive pricing (2)occasional bugs (4)price increases (7)

The biggest improvement would be more affordable pricing as usage scales, especially for teams. Also, advanced workflows can feel a bit complex, and occasionally there are small delays or bugs in multi-step automations.

vs Alternatives

I considered other automation tools, but Zapier stood out thanks to its huge app library, reliable integrations, and ease of use. It helped me build workflows quickly without needing custom code.

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Ease of use

Reliability

Value for money

Customization

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135 views4mo ago

•10 reviews

What's great

Zapier makes it easy to automate workflows across multiple apps without needing much technical setup. The wide range of integrations and support for multi-step workflows helps save a lot of time in day-to-day tasks.

What needs improvement

The pricing can become expensive as usage grows, especially for teams relying on multiple workflows. It would also be helpful to have better visibility and debugging for complex automations.

vs Alternatives

I explored other automation tools like Make and n8n, but Zapier stood out because of its simplicity, reliability, and large integrations ecosystem.

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Ease of use

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24 views1mo ago

•20 reviews

What's great

workflow automation (15)time-saving automation (8)integration with 5000+ apps (4)

I've been using Zapier on and off for about three years now, and honestly, it's hard to hate. When someone on the team needs to pipe data from one app to another, Zapier is still the answer I give. The interface clicks immediately even for non-technical people, and the integration library is just absurd in the best way. I've connected things I genuinely didn't expect to work together.

Where I've started to feel friction is the AI stuff. I get what they're trying to do, but it feels like the AI steps were added onto a workflow engine rather than built together from scratch. I tested it on a few things that needed actual multi-step reasoning and kept hitting walls. Context doesn't carry the way you'd want. It's like asking a great organizer to also be your strategist.

The pricing thing is real. We moved two high-volume zaps off the platform last quarter purely to cut the bill. Task-based pricing sounds reasonable until you're actually running something at scale. Zapier is great until it isn't, and usually that's when either the complexity or the volume pushes past what the model was designed for.

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10 views15d ago

•1 review

What's great

What stands out to me about Zapier is how accessible automation becomes, even without deep technical knowledge. Being able to connect different tools and create workflows in a relatively straightforward way saves a noticeable amount of manual effort. It’s especially useful when you’re juggling multiple platforms.

What needs improvement

Pricing can become a factor as workflows scale, especially for more complex automations. It would also be helpful to have clearer visibility into task usage and optimization suggestions as setups grow.

vs Alternatives

I’ve looked into alternatives like Make (formerly Integromat) and some native integrations between tools. They can work well in specific cases, but Zapier feels more standardized and easier to set up quickly across a broader range of apps.

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84 views4mo ago

•1 review

What's great

workflow automation (15)

Zapier is a solid tool that generally runs reliably in the background. It connects with almost everything I use, which saves a lot of time. The setup is mostly straightforward, though it can get a bit pricey as you scale up your usage. Overall, it's still a staple in my workflow.

What needs improvement

price increases (7)

Ratings

Ease of use

Reliability

Value for money

Customization

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58 views4mo ago

•7 reviews

Pretty good, but not flawless, integration with many tools. Works better than Power Automate if you are on the M365 platform by being easier to use, broader application support, and better GPT/AI integration (without hidden costs). They do keep adding features that require more licenses, which is annoying, as we can't keep asking to add more and more costs.

What's great

broad application support (4)

What needs improvement

price increases (7)

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91 views1yr ago

•8 reviews

What's great

broad application support (4)

What needs improvement

price increases (7)

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72 views2yr ago

•4 reviews

Zapier automates so many repetitive tasks for my team. Connecting different apps without coding is a huge time saver. Sometimes setting up complex workflows can be tricky but the benefits outweigh the learning curve. I highly recommend it for boosting efficiency.

What's great

no coding required (6)time-saving automation (8)

What needs improvement

complex setup for advanced workflows (1)

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29 views12mo ago