Have you ever abandoned a marketing channel?

Question

I've been thinking about cutting back on some channels for Draftly that aren't performing well. Anyway, I have tried to put them on auto-pilot as much as possible (either via tool or an intern). Have you ever completely stopped using a marketing channel? What led you to make that decision?

Jan · Accepted Answer

Sure, always consider pivoting if the channel is not working. Especially in the early stages, when achieving product-market fit, many channels can be tested. Focus on the ones that yield results.

Business Marketing with Nika · Answer

Yes, it is okay. If you feel and have evidence that at the current moment it is not doing well, it is good to have a break. On the other hand I encourage you to try (at least to probe) other socials and upcoming platforms so you can have an idea how they work. :)

Gurkaran Singh · Answer

Oh, absolutely! Sometimes a marketing channel can feel like that plant you keep watering even though it's clearly dead. I’ve ditched a few when ROI became a joke. Focus your energy where it counts – like on data-driven products that actually make a difference, like Her Ideal Match. Better results and way less frustration!

Natalia Toth · Answer

Yes, we tried X ads for around 1.5 months and Facebook ads for around 3 months. Decided to quit both last week, because we can't seem to reach our audience there + the targeting option on X are not working as intended.

Jahanzaib Ara · Answer

The digital landscape is much more effective for tracking engagement and results for my business. I ditched traditional advertising and I used to post on multiple platforms.

Answer

Abandoned Twitter due to low engagement. Switched to Linkedln best move I made!

Answer

Left TikTok for my jewelry brand fun but low conversion. Pinterest and Instagram work way better.

Answer

Because of the sharp decline in open rates, I stopped using email marketing. It was annoying to work hard and not get any results.

Marty · Answer

Yes, focus on channels where your audience are, and cut out channels they are not. It's better to fully optimize a few channels well.

Safaa Bird · Answer

I no longer went to trade exhibitions. Although the networking prospects were good, the effort and expense were not worth it.

Sergey Koshevoy · Answer

Yes, we don't use Google AD anymore. We experimented a lot but the economy didn't work and we stopped.

Answer

I stopped Facebook ads  because costs were up and returns were down. Partnered with influencers instead, and it’s been working much better!

Have you ever abandoned a marketing channel?

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