What are some effective ways to generate buzz and excitement around a product launch?

Question

As an entrepreneur or product manager, launching a new product can be both exciting and challenging. One of the biggest challenges is generating buzz and excitement around the launch. 
What strategies have you used or seen used to generate buzz and excitement around a product launch? 
Which ones have been most effective and why? 
We believe that every tip and perspective is valuable. Let's share our best practices to learn from one another's experiences!

Gavriel Shaw · Accepted Answer

Depends on Budget.

If 0 budget, don't launch a product without first running an extensive customer development program to validate the prototype. That group then becomes your social marketing launch pad.

With $$$ budget, start with 'test marketing' which means a small daily ad spend on a few key platforms to focus on targeting the right audience which converts profitably, before scaling.

Answer

One effective way to generate buzz around a product launch is by collaborating with influencers, hosting exclusive giveaways, and leveraging social media platforms to create engaging, shareable content that builds anticipation and excitement among your target audience.

Sebastian Janus - derStartupCFO · Answer

@cyclicshaw Great Advice. Thanks!

Sebastian Janus - derStartupCFO · Answer

@delfinajanean thank you for sharing.

What are some effective ways to generate buzz and excitement around a product launch?

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