Subscribe
Sign in
General
p/generalShare and discuss tech, products, business, startups, or product recommendations
Start new thread
Choi Yong Suk

What makes a product launch successful in new markets?

by•

Launching a product globally isn’t just a simple rollout; it’s all about making a real impact! There’s a ton to consider, from localizing everything to crafting a solid marketing strategy For anyone who's navigated the world of launching products in new markets, what channels or strategies really worked for you? Any tips for avoiding common pitfalls? Let’s share our best advice to help smooth out those global launches

Add a comment

Replies

Best
Launching soon!
I think GTM strategy will work best for launching in new market:)
Zhiqi Shi
The most important thing is to offer a price that aligns with the value the new product provides in the new markets.
Eric_Jin
I think it’s about connecting with your audience in a meaningful way. Seed users are crucial and it’s really important to find your target users from the right places. I trust in the power of word-of-mouth. Gaining the support of your seed users can bring you more users and also lay the foundation for your product.
Localization and testing were the most critical steps for us. We didn’t just translate but adapted the messaging to be culturally relevant, and we used small campaigns to test the market’s response first. Partnering with local stakeholders also helped us build trust quickly. The key is to stay flexible and adjust strategies for each market.
Elara Thorn
We successfully released PopShort.AI on December 26 and ranked first on the daily list. I think a clear market need and a real, sincere story behind the product are the most impressive.
Alexa Gray
One thing that worked for me starting small launching in a test market first.
Feliciana
Thorough market research and a deep understanding of the target market are crucial. This includes analyzing competitors, differentiating your product effectively, and understanding customer needs well. Also, it's necessary to adapt your product to align with the local culture and preferences.
muhammad ali
I think AI marketing is going to be real boost in product marketing strategies. This will definitely make it easy to launch new products in a very fast way. I have read about it recently at https://techtobard.com that AI marketing is going to conquer the levels of different marketing strategies. I am totally agreed to it.