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Asís

Will designers take more product ownership in the future?

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Although there is some buzz going on about the future of Product Managers (Brian Chesky, Marty Cagan, Karri Saarinen, etc.) I think it's very clear that PMs are crucial to most organisations. Having said that, I do see UX/UI teams (at least here in Europe) taking more ownership of features and some product-related metrics like adoption rates and conversions. Is this also the case across your organisations?

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Katrina Rodriguez
I see this happening. Designers are closer to the code that gets shipped with tools like Figma so there is a tighter feedback loop between customer feedback > design > code.
Benjamin Thomas Clark
Yeah designers are def taking on more product ownership these days with tools like Figma allowing tighter design-dev integration. The shorter feedback loop from user research to design to code helps designers play a bigger role in the full product development lifecycle vs just handing off static mocks. Curious to see how this trend evolves!
Asís
Good point @benjaminthomasclark and Figma is definitely working hard to improve design to code and code to design loops. Very excited to see how this field evolves!