Shopping on Instagram - The new way to shop, from your feed

@rrhoover I agree with you Ryan, and it will opens a great opportunity to turn facebook ads on a more powerful tool to drive sales on e-commerce field.

@rrhoover This is a MAJOR move if Instagram considers building this tool for influencers and bloggers. Big game changer in the fashion tech space which is heavily run by Like to Know It.

@rrhoover Also interested in the overall shopping experience for customers through IG. We've been pinging IG over the past few weeks on whether or not they'll be introducing new API endpoints for us to tap into. Agreed... this can drive tremendous ecommerce value even for smaller players with robust IG audience.

@ivarsmas oh yes, that's gonna be great. The precise audience targeting combined with the immediate, trackable, in-app actions are a great win-win-win. Will also greatly increase the performance tracking of influencer marketing efforts, at least on IG.

@rrhoover My understanding is that Instagram resisted direct links because it believed it would reduce the quality of the content created and shared. Will be interesting to see if the content changes....

@afashionnerd I disagree. Since these things do exist, they now will in a way better way for both parties. And as for only letting big brands in, just like ads, they ended letting all business accounts join.

@afashionnerd It's the segregation of the usage of Instagram. They're trying to bring so much use cases for the app that in the end they'll miss the point.

@afashionnerd I feel like your opinion may be motivated by the fact that this move basically competes directly with your app 'Fashion Tap'? You must have thought it was a great idea if you made it right?

@afashionnerd Looks like you need to switch to Business Profile to be able to use this functionality.

@afashionnerd I think IG basically agreed with you, since this really never got off the ground. Take a look at what we launched this past week with SiBi (See It Buy It) and our new Shop Instagram feature. We're an AI-based fashion marketplace that helps people find matches to top trending posts using computer vision tech.

@peter_wallace they will never ever add that. Why would they share the commissions? They don't have to

@peter_wallace Trendly is the app you are thinking of! It does exactly what you are describing

@afashionnerd @peter_wallace They probably would build the tool for influencers and have commissions lower than normal but play it via volume plays

@peter_wallace I was also wondering if they'll open this up to affiliate linking. Bloggers would be all over that.

@peter_wallace Obviously this effort was shelved by Instagram. We just launched V2 of SiBi (See It Buy It) with Shop Instagram functionality built in (also on PH as of yesterday - posts/sibi). We bring influencers and their top trending fashion posts into the app and then use AI to find matching similar items. We have a partnership with Shopify and their 400k merchants, checkout is in the app. iOS and Android.

@ariaitch I feel like IG is about to delete link in bio so those 3rd party shoppable tools go bye-bye. They aren't making $$ off of it so it's in their best interest to ban those companies. IG is so big now they just want the $$

@afashionnerd exactly!

@afashionnerd @ariaitch They definitely want the money but it's a much better user experience. Going to a 3rd party shoppable feed just adds another clunky step

@alexbarneshere exactly and this is why they won't be letting everyone tag items to their images. It takes you off of IG, why would they want you to go off of IG? This feature is for bigger brands and retailers who can afford it, expensive. Another add on

@afashionnerd @alexbarneshere THIS.

@alexbarneshere Take a look at the new version of SiBi (See It Buy It) that we launched last week and here on PH yesterday. We use artificial intelligence to help people find matches to top trending IG posts and checkout in app. Large, millennial-centric apparel marketplace, with Shopify partnership.

@matthieudeluze they will be charging WAY too much for this. The smaller brands and indie boutiques cannot afford it... HA.

@afashionnerd and how will you know that? Facebook, the parent company of Instagram, already allows anyone to have a Facebook Page with a Store tab to sell items and they don't take any cut of it...

@afashionnerd the really good 3rd party ones aint cheap at all so im not worried.

@brody_berson you're right. @afashionnerd Even if they were charging, it's still an easier and more user friendly way to sell than the unique profile url or the ads so I can't see any reason not to use it.